Thank for webinars! It's a great way of learning and sharpening our tools in the convenience of our homes and in a very relaxing environment. My wife and I are really into these webinars while we are baby sitting the grandkids and improving our real estate marketing strategies.
Last week we sponsored a Webinar with Inman Next, “Facebook Isn’t Working: Here’s Why” presented by Chris Smith. It revolved around the basics of Facebook real estate marketing, and gave new tips and advice for using it to your advantage. Here are three tips in case you missed it!
Forget FB Pages, Work FB Profiles
Personal profiles are heavily outweighing business pages in terms of where consumers are looking for information. And as only 12% of Facebook users post updates daily, doing this seemingly simple task will help you stand out on your Facebook Profile!
Import your contacts into Facebook and create a mini CRM within it
With Facebook’s smartlist function, you are able to create more segmented and specific lists for an all over more targeted social media marketing campaign. After importing your contacts, you can divide them up into categories that suit you and your campaign, e.g. first time home buyers, sellers, certain neighborhoods, etc. and use this to be specific with your messaging.
Know who your audience is
Combining both the above tips, it is important to think about who your audience is for each post or update. You can select what lists you want them to be available to so if one is about a neighborhood-specific issue, only those in that neighborhood list will see it. This will help you stay relevant for all your Facebook friends.
If you want to see more tips, check out our more in-depth post or even re-watch the Webinar on Inman Next!
We are committed to making sure you stay on top of social media marketing trends across the board, not just with Facebook, so we’ve sponsored two more upcoming free Webinars in this series.
“I Suck at Twitter Please Help Me” is taking place next Thursday, October 20th from 10-11am PDT. In this hour, there will be a focus on the somewhat overwhelming networking tool and how you can use it to drive traffic to your site. Register today for this free Webinar!
Our third Webinar in the series is on Thursday, November 3rd from 10-11am PDT: “Blogging Is No Longer Optional.” Here we partner with Inman Next to give you easy and executable strategies for creating content that poses you as the “local expert”. Blogging can also be used to drive more traffic to your site and inevitably help you close more transactions! Register now to attend!
Feel free to contact us with any questions you may have and we look forward to seeing you at the upcoming social media Webinars! Let us know if there are other topics you’d like more info on.
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