Yesterday I read a post by Barry Hurd that discussed the use of media as a recruiting tool for companies and it got me thinking (always a dangerous situation) how could Barnett Associates use media effectively.
A little over a week ago I decided to create a YouTube account for our company to see what could be done with media as a form of advertising. Thoughts of a commercial have been running through my head but nothing has really developed yet.
The use of media to "get the word" out is nothing new in TV land but it seems that it is fairly new when applied to the internet. The recruiting video was really well done and was about a company call Simply Hired and why people love to work for them. It shared company culture, technology in the work place and testimonials from people in the office. I was totally impressed and the video was definitely effective because by the end of it I wanted to go work for them.
As a small company that is developing it will be fun and cool to see what I can come up with and how the message can get out. It's possible to place a YouTube video on an ActiveRain profile page so why not give it a shot and see what I can come up with.
Back in college, my marketing team put together a short commercial for a core project which we used The North Face as our company. It was fun and the commercial came out great but replicating the same results are going to be tough.
Where to start? Well, as I write the first thing I should probably do is create a outline that details the topics that are to be address and from their work on the exact script that will be filmed. The next item would to determine where the footage should be taken, more than likely in the office. After that the footage has to be taken over and over and over again until it comes out just right.
I'll be getting my helmet camera soon for skiing so I can use that to shoot the footage and windows movie maker to do my editing. There are probably better stuff out there but for the time being I'll totally have to make due.
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