Are You the Best Agent You Know? Three Reasons You Want to be!

Education & Training with Sell with Soul

On Thursday, December 15th, we convened in the SWS Virtual Studio fBestor the last time of the 2011 season for our final show entitled "Are You the Best Real Estate Agent You Know?"

Fun was had by all (well, I had fun anyway), as we discussed the reasons one might WANT to be the best agent they know and HOW to tell if you are, indeed, an exceptional real estate agent.

By exceptional, I should probably explain that I don't necessarily mean "top-producing," although you certainly may be. I don't mean that you have a gazillion For Sale signs around town (unless the majority of them have SALE PENDING riders on top of them). I don't mean that you have a well-oiled machine in place to efficiently "care for" your current clients so you can devote 80% of your time to prospecting for new ones.

No, by "exceptional real estate agent" I'm refering to someone who is competent at managing a complicated process (i.e. a real estate transaction) with its many moving pieces and parts and personalities and emotions, and who consistently EARNS rave reviews from his (or her) clients for his (or her) exceptional client service and satisfactory results.

(Whew, that was a mouthful).

So, to put it more succinctly: Competence + Compassion = Exceptional.

Anyway, during the show I described three reasons one might strive to be an Exceptional Real Estate Agent, aka, the Best Agent They Know.

Reason #1
Confidence. When you're great at what you do and you know you're great at what you do, that confidence will be apparent to others. You won't have to come up with a compelling elevator speech, create clever business cards or use magic trigger words or gestures to inspire people to trust you; the people you meet will be able to tell that you are capable of handling their (or their friends') real estate needs. No sales pitch required.

Reason #2
When you're a great real estate agent, your current clients will notice - and they won't be able to help themselves from singing your praises to everyone they know. Unfortunately, the bar in our industry is set rather low in the customer satisfaction department, so if YOUR clients are satisfied and they talk nicely about you behind your back, referrals will come. I promise.

Reason #3
The third reason you might want to strive to be an exceptional agent is a very practical one. More paydays. Exceptional real estate agents enjoy more visits to the closing table because they know how to get the job done. They know how to put and hold real estate transactions together! Their contracts don't fall apart when things get sticky because 1) they're keeping a close eye on things as opposed to chasing after new business and 2) they know what to do to solve those potentially deal-killing challenges that inevitably arise during the contract-to-closing period.

So... how does one become an Exceptional Real Estate Agent? Well, it's not a class or a certification or an event; it's a process. It's making the commitment to BE great at what you do and then DOING what you need to do to be great.

More next time...


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  1. Valeria Mola 01/21/2012 02:59 AM
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Sue Gabriel
Cleveland, OH

I used to think I was the best real estate agent I knew. Ok, not really. YOU were the best real estate agent I knew! And you helped me more times than I can count (and I think I still owe you some sushi dinners!). But I really gave it my all, and the past four years have definitely taught me to recognize the kind of real estate agent I'll be looking for to refer any future business to! Thank you for that!!

Dec 17, 2011 03:08 AM #1
David Farrell
David V. Farrell Co. - Garden City, NY
Licensed NY State Real Estate Broker

I was the best agent I knew, until I began to know the business.  Then, I realized pretty quickly who was who and what it took to get to that point.  Now, I know I can't hit that goal, as I spend too much time as an appraiser and auctioneer.  To be the best takes supreme dedication.  

My only consolation is that I'm the broker and I have great faith in the excellence of the agent in my office and team.


Great post.

Dec 17, 2011 07:02 AM #2
Kim Boekholder Utah Real Estate
Results Real Estate 801.580.5624 - Draper, UT
Broker, Results Real Estate

I love the SWS telecast.  Thank you for offering them to all of us! 

Dec 17, 2011 11:32 AM #4
Bob Sooy
Realty World Northeast LLC - Sugarloaf, PA

JAH, Posts like this are why I joined AR to begin with. I'm probably not the best agent I know, right now, but I strive to be. With time, and more experience, I will be.


Missed the Thursday call on the subject (busy with a buyer that day... Yea!) but am looking forward to the 2012 series you've got brewing!

Dec 17, 2011 02:09 PM #5
Paula Bradfield
Bradfield Ramsey Group - Salida, CO
Your Salida Colorado area Realtor Team

I love the equation.... Competence + Compassion = Exceptional. It is my goal always and important to remember that. They only thing I add to my own equation is creativity.. that is what helps me get new buyers and helps me sell my listings. Thanks for the post Jennifer!

Dec 18, 2011 04:37 AM #6
Rich Cederberg
eXp Realty - Albuquerque, NM
eXp Realty Agent Albuquerque

This is so true.  I especially like #1 and how our confidence in our skills become apparent to others.  Strive to be the best, always, in everything.  It will show.

Dec 18, 2011 11:44 AM #7
Robert Vegas Bob Swetz
Realty ONE Group - Las Vegas, NV
Las Vegas Henderson Homes for Sale

Hello Jennifer and we all look forward to what you may have in store for us in 2012, you are a wonderful writer and your post has been featured at one of the most loving groups at AR ...




VB ;o)

Dec 20, 2011 11:32 PM #8
Susie Stewardson

HI Jennifer, Just wanted to let you know I missed the teleseminar on the 15th because I got a referral from a current client who was "really happy"  with how I was taking care of them.   We are not even under contract yet.  I have been focusing on doing execptional service with my current clients.  They are noticing.     Thanks Again, Susie

Dec 23, 2011 02:56 AM #9
Jennifer Allan-Hagedorn
Sell with Soul - Pensacola Beach, FL
Author of Sell with Soul

Yay, Susie!!!! And yes, when you focus on your clients... they WILL notice... and they WILL talk about you behind your back!

Hey, thanks, Vegas Bob!!! Always an honor to be featured in your group...

Dec 23, 2011 03:39 AM #10
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