Choose a Farm Area that you will work throughout your Career

We call this target market area. Each day the sales representative should be working to get listings in his or her farm area. The goal should be to contact and prepare Free Market evaluation as many homeowners in the farm area as possible. It is important that you become known as the area expert. This is only possible if you work and promote yourself in one location. Too often, a sales representative promotes themselves all over the place and, therefore is never seen as an expert. Work your farm area every day. Spend at least one to two hours each day working your farm area through direct mail, newsletters and phone calls, walking the area, inspecting new properties, and researching new developments. It is a very good idea to visit the city hall planning department in order to find out what is being planned for the community. Getting to know the shop owners and different small businesses also helps get leads for potential sellers and buyers.