Even if you have the right real estate site in the right place at the right time, you may not be generating the number of leads that you once thought online marketing might. Is it you? Is it your site? This guide may help.
First, it's important to remember that more than eighty percent of homebuyers start their search online, so if you're thinking of dumping your site because you're not seeing the traffic you want, that's a really poor idea.
The right real estate website has contact information that's easy to find. Many realtors get in trouble when they try to add too many listings or too much information about themselves. As a result, they bury their names and phone numbers in other information that just doesn't help potential clients truly reach them.
The right real estate website is easy to navigate. While all of those pictures and multi-colored testimonials do attract the attention of potential clients, they may also annoy them. Flash graphics, photos, and the like take excess time to load. Studies indicate that you have just three seconds to keep a client's attention, and adding too many extras to your site may help you make the customer want to click away. Moreover, providing dead links may also help customers leave your site much sooner than expected.
The right real estate website tells potential customers right away what you can do for them. If you specialize in a particular neighborhood, or you only sell farms, your potential customers need to know that right away. Don't waste a lot of time with additional information. Let them know who you are and what you do right now!
The right real estate website offers information to all of your customers. While attracting buyers is your primary business, you can't have buyers without sellers. Offering information that may help both parties make a decision is more likely to help you generate the leads you need to move forward in this business. Whether you choose to offer an article database to help both parties or a monthly newsletter for sellers and one for buyers, ensuring that you attract all potential clients is an important success factor.
If you're looking for the right real estate website to increase your leads, contact James Colucci Enterprises today. With hundreds of successful real estate websites in their portfolio, James Colucci Enterprises is sure to help you build a site clients in your area can't resist.
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