Top Five Features you should have on your web site
I was looking for a real estate agent for a rental referral in a city recently . There was no one on Active rain so I looked up Real Estate offices. I was surprised that many agents did not add their personal information to the office web site though it looked like they could do it.
When I clicked on their names all I could get was their office telephone number.
If you have an office web site you probably get IDX but you should do more than show listings.
Here are some basic tips.
1. It should have your resume. Mention the areas you serve, your designations and expertise.
2.There should be a call for Action. They should be able to call you on your cell phone. If there is just the main telephone number for the office, the consumer will talk to the agent on floor duty.You should follow state laws and also have office number.
3. Offer something for free eg free market evaluation or free reports
4. It should be content rich. People can look up listings on any web site like Zillow, Realtor.com etc You should offer more than just listings. You should also have testimonials from clients.
5.It should have your active listings and sold listings . If you do not have listings or are a buyer agent you can mention listings for which you are the co-op agent and mention you were the buyer agent for the property.
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