My team members and I are listing agents, and when we’re invited into a home to give a listing presentation, we accept that invitation with the thought that we will be hired to market that property. “Listing agents are marketing agents.”
It’s our job to spread the word that a new listing is on the market for buyers and their buyer agents to view. It’s our job to market that property to any group of buyers who will be attracted to the property. We need to make that determination before we start marketing. Niche marketing is often the method of choice.
Many agents refer to their jobs as salespeople, and I can fully understand that description for a buyer’s agent. However, a listing agent is NOT a sales agent but IS a marketing agent, first and foremost.
We need to search for the right buyer before we can close that buyer on purchasing the property. When a listing agent gives a listing presentation, that listing agent is presenting his/her marketing methods. We are “promoting our marketing” to the seller to close them on allowing us the opportunity to market their home. That’s a mouthful of marketing, but that’s the hat we wear, isn’t it!!
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