April 2012 Marketing Minute

April 2012

From the Publisher
We're hearing good reports from our advertisers about increased activity for March. So far 2012 has been mostly up but still inconsistent. One thing is for sure, advertising right now is critical to long term success in the real estate business. We'd love to help you brand yourself as the agent to contact.

"Having sold properties in both the Los Angeles and Orlando markets, I know that it is not enough to be a seasoned agent striving to offer unparalleled service... it's all about my marketing plan and being able to offer superior exposure to my sellers while generating qualified buyer leads. Homes & Land Magazine is a major part of my marketing "toolkit." The number of qualified leads I receive from Homes & Land magazine and website, make it more than worthwhile to include in my marketing budget!
Ken Teixeira, Overall Top Producer 2007-2011 Orlando, FL
Associate Manager, Weichert Realtors Hallmark Properties

The One Question That Will Transform Your Career
from Michael Russer, aka Mr. Internet
Imagine asking yourself just one simple question, where the very act of asking opens nearly unlimited possibilities: "What would I do if I had no fear?" Simple enough? Yet underneath that simplicity is a profound power to literally transform your life and business - and all those you influence. The reason this question is so powerful is because most of our life is influenced by one kind of fear or another.
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5 Leverage Points to Close More Sales
The first quarter of 2012 just ended. Are you on target with your sales goals for the year? This checklist developed by RISMedia contributor Tricia Andreassen may help you get on the right track to close more sales and make more money.
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3 Ways Print Marketing Still Beats Digital
from Charlene Jimenez, AGBeat
With all of the hype around digital marketing, it can sometimes feel like you are behind the times as a professional if you use print marketing, but it still has distinct benefits digital marketing simply cannot deliver.
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"We have more ability than will power, and it is often an excuse to ourselves that we imagine things are impossible."
- Francois de la Rochefoucauld