At the NAR convention last month in Las Vegas, I began to understand some of the uses for Twitter. Attendees used it to communicate everything from what the best exhibits were, to where to grab a bite to eat, to hilarious and spontaneous observations. Others used it to stream the best soundbites from featured speakers and breakout sessions.
Since then, I've followed about 40-50 other TwitWits, most of them real estate agents. We use it to share links, brainstorm ideas, or just for a little mini-socializing - all in 140 characters or less.
Mario Sanchez at Shoestring Branding extends Twitter even further with "Creative Ways to Use Twitter for Marketing and Branding." New blog post or press release? Announce it on Twitter. Have a price reduction, special financing, or open house? Share it on Twitter.
Technology is just a tool. It's what we do with it that makes it special. With Twitter, as you follow more people and more follow you, you'll strengthen your brand and your connections will grow exponentially. And you never know who or where your next lead, listing or sale will come from.
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