| Short Sales are a huge part of the real estate landscape and in this information-packed session you will receive visuals and marketing strategies on how to target market and farm for this business. You will walk away with how to build a web, offline and social media marketing plan that drives more business. Industry, web and marketing strategist Tricia Andreassen will show you.... • How to understand the emotional mindset of the seller and how to tailor your marketing to their needs. • Develop a website that captures quality leads and builds the relationship with the distressed seller. • Understand why an email follow up campaign is critical to build trust with the homeowner. • How to get ranked on the search engines so you can capture traffic and leads for this target market. •How to implement a PR campaign to attract sellers to your expertise. •Ideas on how to research the local market to uncover sellers in a distressed state. •Create a print strategy campaign that will allow you to go "straight to market." • Maximize Facebook and learn Social Media strategies that can generate leads and sales. You’ll leave this session with a solid plan of action to market to foreclosure clients. |
| Title: | Developing a Web+Print+Social Short Sale Marketing strategy to generate listings |
| Date: | Monday, June 25, 2012 |
| Time: |
12:00 PM - 1:30 PM EDT |
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