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Obtaining Buyer Feedback

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Real Estate Agent with Elizabeth Anne Weintraub, Broker DRE #00697006
buyer feedbackThe only person whose opinion matters when your home is listed for sale is not you. It's not your agent's opinion, either, nor is it the opinion of all the other agents who work your neighborhood. The person whose opinion matters is the buyer. It is the buyer who will make an offer and, it is you, as the seller, who will either accept, counter or reject that offer.

And that's what sets market value. A seller who is willing to sell at a price a buyer is willing to pay.

While your home is on the market, the most effective way to judge its impact is to ask buyers for feedback about it. Buyers will tell you -- without a whole lot of prodding -- what they liked, what turned them off, what needs to be improved or why they decided to buy another home. This is valuable information you can use! Always, always get buyer feedback. Analyze it. Then heed it. Make changes, and your home will likely sell.

Do you know which questions to ask to get the information you need from buyers?

Read more about Buyer Feedback.

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Elizabeth Weintraub is co-partner of Weintraub & Wallace Team of Top Producing Realtors, an author, home buying expert at The Balance, a Land Park resident, and a veteran real estate agent who specializes in older, classic homes in Land Park, Curtis Park, Midtown, Carmichael and East Sacramento, as well as tract homes in Elk Grove, Natomas, Roseville and Lincoln. Call Elizabeth Weintraub at 916.233.6759. Put our combined 80 years of real estate experience to work for you. Broker-Associate at RE/MAX Gold. DRE License # 00697006.

Photo: Unless otherwise noted in this blog, the photo is copyrighted by Big Stock Photo and used with permission.The views expressed herein are Weintraub's personal views and do not reflect the views of RE/MAX Gold. Disclaimer: If this post contains a listing, information is deemed reliable as of the date it was written. After that date, the listing may be sold, listed by another brokerage, canceled, pending or taken temporarily off the market, and the price could change without notice; it could blow up, explode or vanish. To find out the present status of any listing, please go to elizabethweintraub.com.

Comments(8)

Matt Crow
Huntley Realty - Huntley, IL
www.mattcrow.com 630-728-6051

Sellers won't actually become a seller (they stay listers) if they don't take your valuable advice!

Here's to a GREAT '08!

Be of service! The rewards will come!

www.mattcrow.com

 

Jan 12, 2008 02:02 AM
Diane McDermott
Realtor®, GRI, Landis e2 Real Estate, LLC - Charlotte, NC
Charlotte NC Real Estate Market
So true! Buyer feedback isn't anything personal against the seller, it's about the house/property, I always appreciate it when showing agents are detailed, how else will we know how buyers are reacting?!
Jan 12, 2008 02:10 AM
Leesa Finley
RED Properties - Wake Forest, NC
RED Properties - Raleigh NC Real Estate
Great advice, Elizabeth!  I am a HUGE proponent of feedback.  I go to great lengths to solicit feedback from agents that have shown my properties.  What I don't understand is why I have to track them down so much!  When they show one of my properties the get 4 automated emails.  They also receive personal phone calls (always get their voicemail) and personal emails from me which go unanswered.  Why is that?  It is extremely frustrating.  And, what's even worse is when I do get feedback it is extremely vaugue and generic.  How does that help me?  I want to know what the buyer said.  Why DID that buyer pass up my listing?
Jan 12, 2008 02:11 AM
Mark Horan
Resident Team Realty, LLC & Toni's Property Management LLC - Saint Cloud, FL
"The Resident Chef" - Resident Team Realty LLC &
Elizabeth- The amount a buyer is willing to spend, sets the market. I tell sellers that all the time. If it's too low, you will get multiple offers and they will work their way up bidding against each other. But if it's too high, no offers. Feed back gives a litmus paper to the seller. But not all listen. Good points.
Jan 12, 2008 02:35 AM
Elizabeth Weintraub Sacramento Broker
Elizabeth Anne Weintraub, Broker - Sacramento, CA
Put 40 years of experience to work for you

Leesa: Maybe you bug them too much? Four automated emails? :) Maybe they get irritated. I could send automated emails -- well, when I have a lot of showings on one day I might copy and paste my message -- but I prefer to do personal emails. But sometimes agents can't remember what a buyer said, especially if they showed a ton of property that day. Heck, I can barely remember what color a house was after looking at 7 to 8.

I find agents very rarely return v/m messages when it's of no benefit to them to do so. But emails are easy to respond to. How do you know if the emails aren't going into their spam filters?

Diane, Matt and Mark: The best thing about buyer feedback is the opinions aren't coming from the listing agent. Sometimes it can be something simple that will make a huge difference, for example, moving the lockbox from the front to the back door.


Jan 12, 2008 03:09 AM
Leesa Finley
RED Properties - Wake Forest, NC
RED Properties - Raleigh NC Real Estate
Elizabeth - You have a point to a point. HAHA  The emails are spread out over days and once they respond to one the rest are "stopped".  It is after the 4th if they don't respond that I will email them personally in hopes of hearing something.  But more to your original point - yes, the buyer's feedback is of utmost importance.
Jan 12, 2008 04:15 AM
Anonymous
Marsela Bradley - Michigan
If my Buyer is interested.....we'll give you feedback.
Jan 12, 2008 04:28 AM
#7
Gene Allen
Fathom Realty - Cary, NC
Realty Consultant for Cary Real Estate
I ask for feedback and I readily give it.  Usually I will call and if no answer I will send an email.
Jan 12, 2008 08:12 AM