If The Numbers Don't Work Do You Say "No"...This IS A Business!!
If you are in business and you consistently cannot meet the bottomline, then you have got to seriously consider moving on. Barbara Todaro addresses the question head-on in her post "If the Numbers Don't Work Do You Say "NO"...This IS A Busineess"
As I continue to read posts from agents throughout the country, I can’t but wonder how many of these agents can afford to stay in business. Many of the costs of working in our industry are universal.
There are dues and fees that are fairly standard throughout the system; there are advertising costs that are standard; there are the standard expenses of communicating like cell phones and computers. Yet, I see listings that are under $20,000.
If an agent is on a split with an office, that commission is sinful. If an agent has no split, there are still taxes to be paid on that commission and then other expenses to be deducted. What’s the net? Is there anything left?
At what point do you decline to take that business? Does an agent in that marketplace ever refuse business? If the numbers don’t work, why spin your wheels?
Is it unethical for an agent to turn down a listing that nets pennies? Are we encouraged and should we feel obligated to say “yes” to everything and everyone, even if it means spending our own money and making nothing to get to the closing table? How often can be in the "red?"
This is a business and if we can’t make money, we’re out of business!!
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About the Author:
Barbara Todaro is an award winning real estate agent with 35 years of experience and is the marketing agent for the Kuney-Todaro Team.The Kuney-Todaro Team is continually recognized every month as a top producing team in New England, since its inception over 10 years ago.
For information about our new construction, visit our website at www.newhomesinfranklinma.com.This site is focused on new homes in Franklin MA.
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