ANNOYING POP UPS
Do you ask your web site visitors to sign up with a pop up?
An interesting post by Roger Johnson over on Google Plus raises the age old question of asking web site viewers to sign up to access information on your web site. My immediate thought was why not?
Why wouldn't You?
If we compare our web sites (your virtual office) to your physical office the answer becomes obvious.
The Physical Office
In your physical office there is likely a window full of listings with basic information about your listings, and perhaps a few other little goodies, that might entice a prospective buyer or seller to enter your office. Inside the office you have a lot more information about the home buying/selling process that you willingly provide but generally after you have had some time to make a real connection and perhaps even turn that contact into a client.
Your Virtual Office
Your web site has the same "window full of listings" plus the listings from many other Realtors as well. Generally they can get a brief description and a single picture in a stream of listings. But here is where the virtual office and the physical office begin to differ. Some of you let them see the whole enchilada with out even a hello or a thanks for the information from your visitors.
OMG, They asked for some personal information!
Others on the other hand require their visitors to step through the door and say hello I would like some more information about that home you have for sale. They are then willing to provide you with any other information on their web site.
It's time to stop giving it all away for free!
Personally I see no difference between the prospect who comes through the front door of the office and the one who enters the front door of my "virtual office" or web site both are treated the same ...... I want the opportunity to make a connection, to convert that prospective home buyer/seller into a client ..... don't you!
Tire Kickers Welcome
On my site tire kickers are welcome But they just get to kick the tires if they want to sit inside or take it for a ride they have to get the keys
Comments(10)