Special offer

Negotiating in Buyer's Markets

By
Real Estate Agent with Elizabeth Anne Weintraub, Broker DRE #00697006

counter offer negotiationI often hear from other agents that buyers in today's market place are difficult to work with, and I can't honestly say that has been my experience. Oh, we always seem to encounter the buyers who aren't really ready to commit but, for the most part, my buyers are delightful, especially the first-time buyers. First-time home buyers make my job fun and exciting. Especially when it comes to negotiating for them.

However, some buyers don't seem to understand that buying a home is a dance, it's a negotiation, not much different from making any other major lifestyle purchase. It's not like walking into the grocery to buy a loaf of bread for $3.50, handing the clerk five bucks and pocketing the change. It involves issuing counter offers and countering counter offers, even sometimes dealing with full-price counter offers.

Every transaction I have closed over the past year has involved multiple counter offers. A seller told me earlier this week that he could not understand how a buyer could offer $25,000 less for his home. I explained that I didn't believe the buyer was looking at his offer as $25,000 less than the purchase price. He was probably looking at it as offering $75,000 more than the home sold for a year ago. Dead silence on the phone. But that's all part of negotiation. It may seem to some buyers that good deals are the low-hanging fruit of the market, but all good deals involve negotiation these days.

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Elizabeth Weintraub is co-partner of Weintraub & Wallace Team of Top Producing Realtors, an author, home buying expert at The Balance, a Land Park resident, and a veteran real estate agent who specializes in older, classic homes in Land Park, Curtis Park, Midtown, Carmichael and East Sacramento, as well as tract homes in Elk Grove, Natomas, Roseville and Lincoln. Call Elizabeth Weintraub at 916.233.6759. Put our combined 80 years of real estate experience to work for you. Broker-Associate at RE/MAX Gold. DRE License # 00697006.

Photo: Unless otherwise noted in this blog, the photo is copyrighted by Big Stock Photo and used with permission.The views expressed herein are Weintraub's personal views and do not reflect the views of RE/MAX Gold. Disclaimer: If this post contains a listing, information is deemed reliable as of the date it was written. After that date, the listing may be sold, listed by another brokerage, canceled, pending or taken temporarily off the market, and the price could change without notice; it could blow up, explode or vanish. To find out the present status of any listing, please go to elizabethweintraub.com.

Comments(5)

Crystal Pina
Ware, MA
Keller Williams Realty
Buyers want to feel like they got a good deal, the most for their money. Sellers want to feel like they got the most for their property. It's a delicate balance to give both of them what they want out of the deal and have everyone walk away happy. There's no better feeling as an agent when a deal goes well than knowing you had a hand in it. They buyers and sellers may never know how much work you put into making it happen, but you know.
Feb 15, 2008 04:18 AM
Mark Archer
Fathom Realty - Glendale, AZ
Realtor,
I definately agree with you on this one.... Even in a very strong market if there isn't negotiation involved then you are not doing your job to get the best possible deal for your client. Too many agents think this business is just order taking when in reality every transaction should involve negotiation... just my thought....
Feb 15, 2008 04:20 AM
Melina Tomson
Tomson Burnham, llc Licensed in the State of Oregon - Salem, OR
Principal Broker/Owner, M.S.
I agree.  I know that some people don't tell buyers what the sellers paid for the home, but I am finding more and more buyers wanting to know and using that as a basis for making an offer. Not that that is a great strategy, but it is how some buyers are looking at things.
Feb 15, 2008 06:30 AM
Thesa Chambers
West + Main - Bend, OR
Principal Broker - Licensed in Oregon
great way to put the low offer to the seller - I like it... nice job - so right on
Feb 16, 2008 05:05 PM
Kevin McGrath
Long & Foster Real Estate Companies- Fredericksburg/Spotsylvania - Fredericksburg, VA
Long & Foster Real Estate Companies
I agree - it is a dance. The trick is to get the music to start playing.
Feb 18, 2008 08:05 AM