This past Wednesday, Chicago's Brook Furniture hosted a home staging luncheon for Realtors & Stagers showcasing their new line. I partnered with them, and did a short seminar on "Perfectly Packaging Your Home for sale for the Spring '08 Market. While doing preliminarily planning, Brook's Kris Augsburger wanted to include the new Pottery Barn vibrant color palette as a special treat for the attendees. As we all know, "IT"S ALL ABOUT COLOR THIS SPRING!" Every magazine, catalog, both decor and fashion, are filled to the brim w/saturated colors. We just witnessed the red carpet display this past week at the Academy Awards with movie stars soak in reds, tangerines and yellows.
My seminar inspiration? A tiny PB fan deck.
- my outline was launched ...
Perfectly Preparing Your Home for the Spring '08 Market
Soon, the crocuses will be popping up as well as "FOR SALE" signs. In today's buyer market, a home has to be perfectly prepped and polished to out-shine the competition. Here are a few strategic tips to perfectly package your home for the market:
#1 BRUSH UP ON TRENDS -
Educating yourself on new trends in home décor & design will help you make smart updates to your home. From GREEN products to the latest lighting looks, being in-tune with today's styles will make your home stand out from the crowd.
Refreshing Outdoor "Rooms" 
Mod Metals in Lighting
"Smart" Appliances
Stamped & colored concrete 
"GREEN" Tops (Richlite)
#2 CREATE A "TURN KEY" HOME
Understand that just like you, the buyers of your home have the same lifestyle -BUSY! By packaging your home as move-in ready, you'll create desire. Never assume that the buyer will want to make changes. Create a home that is perfect "as is!"
Create Space with closet upgrades 
Stylish & functional upgrades
A well heeled exterior
#3 COLOR IS YOUR KEY
This spring color is key! Although you should always obey the home staging commandment "Neutral Colors Appeal to All," using splashes of saturated color creates, continuity, momentum and flow to a home -both inside and out.
Scatter Color
Both Inside and Out
* Quick Tips on Adding Color *
· Faux lemons in vases, jars, or bowls
· Shutters
· Table runners used on any flat surface
.· Fresh flowers all in one color
· Container Garden specimens
· Outdoor furniture
· Picture frame matting
· Window Treatments
· Decorative Storage Containers
· Landscaping
· Doors
· Pillows, Bedding & Towels
· Stoop Mats
· Accessories
The luncheon was a huge success, from the over 50 attendees, colorful gift bags, Brooks new totally hip and hot new staging lines, and the best baked mac & cheese and lemon squares we've ever tasted - It was a Perfect Packaged Party!
Our homes are the most expensive purchase we've ever made. Look to the experts to help transform your home into a perfect package. Since 1999, we've been helping homeowners stage, style & decorate their homes. Proper packaging also includes the insightful knowledge of being in-tuned to the psychology and stature of the home. With so many hip, sassy TV design shows, today's buyer is a savvy, educated consumer and is expecting every home to look its very best inside and out - at any price. At Reinventing Space-We help create that perfect package. www.julea.com
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