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"What is a Referral?" - Proper Use of the ActiveRain Referral Network

By
Real Estate Technology with ActiveRain

Well, it seems as though we've had a 'Failure to Communicate' moment here in the Rain (Gee, fancy that!).

There appears to have been a difference of opinion as to what constitutes a 'referral' in real estate terms.

We've had a significant number of members contact us, voicing their frustration with our 'Referral Exchange' feature. Evidently, people who have been accessing this feature, and responding to their Referral Alerts, discover that the referrals really aren't referrals. Confusing, I know!

For the sake of clarity, to ensure the value/integrity of this feature, and so that everyone using this feature is on the same page, we have recently added the following language to the Referral Exchange Main Page:

"The Referral Exchange is the place for members to effectively pass/share client referrals with one another. A referral is a 'live' client contact, someone who is seriously considering either buying or selling a home in the near future. The Referral Network IS NOT a place to advertise your listings, promote your development, or solicit 'potential' referral partners for some unknown possibility down the road. It is ONLY for members to share/pass actual 'live' clients who need a real estate professional to assist them now."

We hope this serves to adequately dispel any doubts or questions as to the definition of a 'referral.' In the future, anything posted to the Referral Exchange that does not meet this definition will be removed.

As always, we greatly appreciate the valued input of our vested members. This is YOUR community, and it exists to provide meaningful benefit to your business.

Rich Jacobson, ActiveRain Community Builder

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Ann Cummings
RE/MAX Shoreline - NH and Maine - Portsmouth, NH
Portsmouth NH Real Estate Preferrable Agent

Hi Rich - I'm glad to see this clarification as I've had several solicitations come through my email alerts for referrals.  It is frustrating to receive that kind of 'referral' and not the real kind that the system was set up for.  I suspect you'll have to post this same message repeatedly because those who really abuse it just won't see it.

Ann

Mar 15, 2008 10:33 AM
Elizabeth Cooper-Golden
Huntsville Alabama Real Estate, (@ Homes Realty Group) - Huntsville, AL
Huntsville AL MLS
Rich, Thanks for the explanation. I too would get frustrated seeing false leads appear...is it possible to put a "spam" button there for us to report if AR doesn't have time to delete?
Mar 15, 2008 10:43 AM
Sharon Simms
Coastal Properties Group International - Christie's International - Saint Petersburg, FL
St. Petersburg FL - CRS CIPS CLHMS RSPS
Rich, thanks. Please make a general blog post when the posts are what they're supposed to be. I haven't clicked on that group in months because the majority of posts aren't "Here's a referral for ..." but "I pay x% for referrals".
Mar 15, 2008 11:45 AM
Karen Monsour
Coldwell Banker Fort Lauderdale Beach - Fort Lauderdale, FL
REALTOR, SSRS - Sells FL Waterfront, Short Sale Expert!

Thank you, I posted a frustrated blog about this a few week's ago...your explanation is what I thought that
referral button was for...now! please have a few people monitor the spammer's...then it will be a useful tool!

I like ERC's post...put a "spam" button there for us!

Thanks!

Mar 15, 2008 04:06 PM
Elizabeth Cooper-Golden
Huntsville Alabama Real Estate, (@ Homes Realty Group) - Huntsville, AL
Huntsville AL MLS

Karen,

Thanks for thinking I"m a genius, but there is already a spam button that I had not seen before, lol. If you click on the lead, you will see it at the bottom of the lead area. I just used it! Enjoy using it!!!

Mar 15, 2008 04:11 PM
Karen Monsour
Coldwell Banker Fort Lauderdale Beach - Fort Lauderdale, FL
REALTOR, SSRS - Sells FL Waterfront, Short Sale Expert!

Elizabeth,

LOL, OK, I'll look for it!!!

Mar 15, 2008 04:18 PM
Brian Schulman
Coldwell Banker Residential Brokerage, Lancaster PA - Lancaster, PA
Lancaster County PA RealEstate Expert 717-951-5552
Rich, thanks for the clarification.  I know that some members had been misusing the referral  area.  BTW, great graphic of Strother Martin to illustrate the point!
Mar 16, 2008 12:50 AM
Sharon Simms
Coastal Properties Group International - Christie's International - Saint Petersburg, FL
St. Petersburg FL - CRS CIPS CLHMS RSPS
Good point, Rich. When it first came out, I used to go to the Referral Network frequently. Sad to say, it's been months since I've been there - I don't need to spend my time reading posts from people who want me to send them referrals.
Mar 16, 2008 01:53 PM
Elaine Stewart
Elaine Stewart is the #1 Individual RE/MAX Agent for 13 years straight in the Coachella Valley. (760) 668-2399 - Palm Desert, CA
RE/MAX All-Pro
Thank you for clearing this one up, I have noticed some advertisers in there.
Mar 17, 2008 09:43 AM
Sasha Miletic - Windsor Real Estate
RE/MAX Preferred Realty Ltd. - Windsor, ON
Thanks Rich, Many were eagerly hoping for this kind a official Blog to create a awarness and clarification.
Mar 27, 2008 04:16 PM
Karen Monsour
Coldwell Banker Fort Lauderdale Beach - Fort Lauderdale, FL
REALTOR, SSRS - Sells FL Waterfront, Short Sale Expert!
Thank you so much. Glad to get this cleared up. Thank you for this clarification.
Mar 27, 2008 04:32 PM
Kerry Lucasse
eXp Realty - Urban Nest Real Estate Group - Atlanta, GA
Your Urban Nest Atlanta Real Estate Consultant
Thanks SO MUCH for the clarification! I received at least 7 or 8 "referrals" but not one even mentioned a potential buyer in my area.
Mar 30, 2008 09:06 AM
Lisa Hill
Florida Property Experts - Daytona Beach, FL
Daytona Beach Real Estate
I haven't been over to the referral section lately, but I think it's pathetic that you even had to post this! Some people will try anything. *sigh*
Apr 06, 2008 10:45 AM
Lisa Hill
Florida Property Experts - Daytona Beach, FL
Daytona Beach Real Estate
OK. Now I just came from the referral section and I have to ask, why are there so many duplicates? It looks like there are 10 to 15 duplications of every "referral"!
Apr 06, 2008 10:48 AM
abka defg
Fountain Hills, AZ
Thanks for sharing this information and trying to clarify this for people. Unfortunately I just don't think people are reading it before their referral requests. I've gotten several notifications this week and all of them have been agents telling me they will gladly pay me a referral fee to send them clients, but no specific referral requests. 
Apr 29, 2008 10:53 AM
Jim Little
Ken Meade Realty - Sun City, AZ
Your Sun City Arizona Realtor
Obviously, this article did no good. Since it was posted I have received 5 referral alerts. Each one was an area agent looking to RECEIVE referrals, not give them. Perhaps a "Report Violation" box should be added to the referral alert.
Apr 30, 2008 06:32 AM
Sun City Grand Homes Surprise AZ Real Estate Leolinda Bowers Designated Broker Leolinda Realty
Leolinda Realty - Surprise, AZ
Sun City Grand in Surprise Arizona
This was very informative.  Yes, I am a newbie here and have just started to learn how to read and navigate through the website.
May 01, 2008 08:04 PM
Sun City Grand Homes Surprise AZ Real Estate Leolinda Bowers Designated Broker Leolinda Realty
Leolinda Realty - Surprise, AZ
Sun City Grand in Surprise Arizona
This was very informative.  Yes, I am a newbie here and have just started to learn how to read and navigate through the website.
May 01, 2008 08:05 PM
Sun City Grand Homes Surprise AZ Real Estate Leolinda Bowers Designated Broker Leolinda Realty
Leolinda Realty - Surprise, AZ
Sun City Grand in Surprise Arizona
This was very informative.  Yes, I am a newbie here and have just started to learn how to read and navigate through the website.
May 01, 2008 08:08 PM
Renee L. Norton
Birmingham, AL

In the referrals for Alabama, there are more "referrals" posted by people soliciting business, i.e. mortgage brokers and agents with a property to sell than true referrals.  I would be nice to have a way to report violations for those that misuse this wonderful tool.

Aug 07, 2008 11:23 AM