How To Advertise . . . NOT!

Carla: I'm trying to find a reason why they would do this. Were they going to superimpose food on the shot? Did they think people would find this funny and remember it? My favorite kind of ad is the one that tells me what I'm supposed to be buying.

Carla,  Very strange, indeed.  It almost looks like a mistake of sorts ... mistake outside the obvious. What's up with the save 74%.  I don't know that I would want to eat at a restaurant and save 74%. It would tell me I was likely eating last weeks' food that did not sell.  

I got a postcard from a spa the other day that advertised a Himalayan Salt Room and all the symptoms it would cure.  I had none of the symtoms...guess it's not for me and threw the card out. 

It is like selling a home but only showing the lot..

Right, this makes no sense.  They should be showcasing their #1 asset. 

I think this is a mistake on the medium it was being presented. That picture usually has 4 shots of tequilla and some lime wedges on the bottom where the white strip letting you know it is La Fogata seems to be covering it up.

Just an observation which supports your how not to advertise. WHile the original picture might have been a great ad, the execution of utilizing it in this particular medium is what not to do. Good catch.

That really is a useless ad.  I see stuff like this and it always comes across as some idea a marketing person thought might be cool but really just misses the mark.

An interesting twist, but wouldn't you expect to get something when you pay for it? Funny, but for this nothing they still paid what they would have paid for something meaningful...