So, Jennifer, How's it Going for You in Denver?

Education & Training with Sell with Soul

As my loyal readers know (my, that sounds pretentious, doesn't it?), I recently re-entered the Wonderful World of Real Estate Sales, after two years away on a sabbatical WRITING about the Wonderful World of Real Estate Sales.

My re-entry into the biz was prompted by a number of factors, one of which was an unintentional challenge by Loreena Yeo back in September. In a nut, she asked if I thought the early success I enjoyed in my real estate career, back in the mid-90's, was due more to the strength of the market, rather than the strength of my business strategy (specifically my 100% SOI model).

So, many have asked how it's going for me, now that I've been back in the trenches a few


Frankly, I'm stunned at the warm welcome I've received from my sphere of influence, many of whom I haven't spoken with in years. More than once, more than twice, more than three times since my return, I've been told by past clients that they were thrilled to hear I was back in business. They said that in my absence they hadn't met another real estate-type who knew her stuff as well as I did and who gave the impression of actually caring about her clients. HUGE SMILE.

But enough back-patting from me. Sure, compliments are nice, but how's BUSINESS?


I have two buyers under contract, three sellable listings coming on soon and four more buyers in my car. All but one are SOI (and that one came from Active Rain!). I'm not crazy busy, but considering my license has only been active for less than two months, I'm quite pleased.

So... does an SOI strategy work in this market? Oh yeah.

Thanks for asking.





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The More Fun You Have Selling Real Estate, the More Real Estate You Will Sell! 
(True Story)
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Monika McGillicuddy
Berkshire Hathaway HomeServices Verani Realty - Hampstead, NH
Southern NH & the Seacoast Area

Welcome back to sales Jennifer. I've never left it and really think it helps my teaching because I do what my students  do I can relate to their challenges and issues. 

I'm glad your re-entry is going so well. All the more powerful your message will be. 

Mar 29, 2008 10:20 AM #1
Richard Weisser
Richard Weisser Realty - Newnan, GA
Richard Weisser Retired Real Estate Professional


I started selling real estate when interest rates topped 18% and it was still easier back then than now. Due to the lack of available data, the consumer was forced to rely on the agent to find properties, secure financing etc. Now, you have to have a hook to keep them loyal.

All of our recently developed "time-saving" tools consume about 6 hours of every day, including Saturday and Sunday. So, at the end of the year, when you actually can reconcile income minus expenses, I think that less that 10% of all agents NET more than $50K per year.

So keep us posted, I am curious to see how you think the actual work has changed!

Mar 29, 2008 10:55 AM #2
Pam Joffe
Solaris Realty - Tampa, FL
Welcome back to real estate Jennifer. It is good that you are doing well with so many people struggling. Have a great year,
Mar 29, 2008 10:56 AM #3
Carol Spengel
Prudential Rubloff - Wheaton, IL
Wheaton IL
What an inspirational story.  I love the bit of sunshine in a rather dark market!
Mar 29, 2008 12:12 PM #4
Paddy (Patricia) Pizappi
Better Homes and Gardens Rand Realty - Pine Bush, NY
Real Estate Associate Broker Hudson Valley NY

I think that if we keep treating others with respect and are truthful we will be rewarded regardless of the market.  You do have to know when to say no but if you have to say no say it with a smile.  Offer a way to move forward with a buyer or seller in the future when situations change. 

Glad you are testing your theories.  i am sure they will work.

Mar 29, 2008 12:41 PM #5
Dave Woodson
Dave Woodson - Chesterton, IN
Not the Average Agent
I like your website.  I look forward to reading your book.  I have the same dream sometime to write a worthwhile piece of literature. 
Mar 29, 2008 01:15 PM #6
Norma Toering Broker for Palos Verdes and Beach Cities
Charlemagne International Properties - Rancho Palos Verdes, CA
Palos Verdes Luxury Homes in L.A.

You really hit the ground running!  Congrats on a great beginning the second time around.

Mar 29, 2008 01:37 PM #7
Mark Organek
And the United States of America - Mesa, AZ
It's not a game, it's your life.
Jennifer, this is great news!  I ordered your book and then came back to order the other one.  SOI is the most powerful tool for an agent and most certainly the most profitable.  You can't argue with success.  Thank you for putting up your results thus far.
Mar 29, 2008 02:39 PM #8
Roberta LaRocca
Simply Vegas Real Estate - Las Vegas, NV
REALTOR®, Broker, Salesperson, NV. Lic BS.507
Jennifer, Good job!  I hope you continue to be successful!  Welcome back to sales!
Mar 29, 2008 04:38 PM #9
Karl Burger
ERA Beach Ball Realty - Pensacola, FL
Pensacola Real Estate News
Very glad to see it going well for you. I had no doubts. After reading your material, it was pretty obvious to me that it worked. And your SOI emails are great.
Mar 30, 2008 12:56 AM #10
Jennifer Allan-Hagedorn
Sell with Soul - Pensacola Beach, FL
Author of Sell with Soul
Thanks to everyone for the support! I must admit, I feel a bit silly in retrospect posting this little brag-fest for myself, but I really am thrilled with how it's turning out. Yeah, I was nervous - we all have our self-doubt and I was certainly wondering how I would explain it away if I crashed and burned...
Mar 30, 2008 01:48 AM #11
Kim Peasley-Parker
AgentOwned Realty, Heritage Group, Inc. - Sumter, SC
Jennifer, That is great news.  Attitude has a lot to do with it and your's is great.  My attitude has improved since changing companies and so has my business FOR THE BETTER!!!!
Mar 30, 2008 01:48 AM #12
Missy Caulk
Missy Caulk TEAM - Ann Arbor, MI
Savvy Realtor - Ann Arbor Real Estate
Jennifer, this is really good news you are doing so well in your new location. Congrat's!
Mar 30, 2008 01:58 AM #13
Susan Haughton
Long and Foster REALTORS (703) 470-4545 - Alexandria, VA
Susan & Mindy Team...Honesty. Integrity. Results.

Congrats on such a successful re-entry!  I'm not a bit surprised, of course, at your success. SOI absolutely works!  It's very motivating to hear about your new "excellent adventure." 

Mar 30, 2008 02:28 AM #14
Sharon Paxson
Compass - Newport Beach, CA
Newport Beach Real Estate
Congratulations on your re-entry. I too am very busy right now. SOI does work!
Mar 30, 2008 03:34 AM #15
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