Fred Mullins, Donna Mullins, & Erin Biby
Coldwell Banker Schmitt Real Estate Company
1201 White Street Ste. 101 Key West, FL 33040
Direct: 305-745-9440
Email: mullinsf@bellsouth.net
Website: www.lowerkeys-homes.com
The purpose of filming a home is to add to your current marketing strategy by creating excitement! This being said, you want to plan carefully for each home you film. For instance, you wouldn’t have the same plan for a starter home that you would a luxury home.
When filming a home, you don’t necessarily have to go over every single room. You want to showcase the areas of the home that will create the biggest emotional response.
Be prepared! Write a script or jot down bullet points so you aren’t just “winging it”.
When editing, don’t forget to add some type of audio, as research shows that audio accounts for 40% of the viewing experience.
Invest in some quality equipment: hand-held cameras make for shaky videos.
Information obtained from: http://www.floridarealtors.org/NewsAndEvents/article.cfm?id=312190
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