Buyers and sellers are having a difficult time making decisions. Should they buy or rent? Should they sale or stay put? Big decisions to make. Real estate agents are used to helping our clients weigh the pros and cons of buying, selling and renting, but as we think about what to say we must now give greater weight to the audience we are speaking to.
Downsizing is Not Easy
Baby boomers comprise the largest group of people in our country. As the baby boomers age and become empty-nesters they consider downsizing from the large family home to something as little more manageable. Usually, moving from the suburbs into the city and most often looking for one level living accommodations or something with minimal stairs. But one of the major things that can hold them back from selling and buying is their current low interest rate. Although they will be downsizing and perhaps paying less for a new house, they may be paying a higher mortgage payment because the interest rate will be higher. So in their minds it's easy to stay put...at least for a while. If they are able to get past the interest rate hurdle they will want a property that is easy to maintain, most likely a luxury condo that offers lots of service and amenities.
Millennials Are in Debt
On the opposite end of the spectrum are the Millennials. Research has shown that Millennials are straddled with college loan debt...more so than any other generation and are fairly indifferent to buying a home. They are questioning the "American Dream" and what it means. Regardless of the benefits of home ownership, Millennials like the ease of renting. It fits in with their carefree mindset. If something goes wrong they simply call the management company. If they get a new job in another city, state or country they don't have to be concerned with selling a house...they can pick up and move. Regardless how much they may pay in rent, renting is easy and fits their lifestyle. If they do decide to buy, the property needs to be renovated and ready to move in.
What is Their Mindset
Knowing your audience can save you a lot of time and energy. By understanding their mindset upfront, it will help you ask the right questions to determine if they are ready to make a purchase or stay put.
- It's a Good Time to Buy - Or Is It?
- You Are So Much More Than a Real Estate Agent
- It's All About the Lifestyle
- Our Clients Make Us Better Real Estate Agents
- What Kind of Real Estate Agent Are You?
Real-Life Real Estate Training – Real Training, Real Results!
- Have you struggled turning contacts into clients?
- Are you working hard, but hardly making any money?
- Are you beginning to think you made a bad career choice?
If you answered “yes” to any of these questions you are in the right place! The Real-Life Real Estate Training program was designed to transform you and your business so that you achieve your goals. It doesn’t matter what stage in your real estate career you are in…new, experienced, or somewhere in between, our systems will help you focus your time, energy and effort on the right areas of your business. The Real-Life Real Estate Training program was designed by an active real estate agent, so our program is totally realistic, doable and easy to put into action immediately. You’ve learned how to become a real estate agent, but now it’s time to learn what it takes to BE a real estate agent. My name is Candy Miles-Crocker and I’d love to talk to you if you still have some questions or need additional information. Fill out my online contact form or give me a call at (202) 669-1924. Check out what our valued clients have said about us on our testimonials page.