The California Association of Realtors has released some new data on the ways in which buyers are leveraging social media when they are looking to buy a new home. To start the number of Californians using social media to research homes has increased year over year from 2011's 52% of buyers to 2014's 77% of buyers. This is a marked increase demonstrating the importance of being active on social media, but if you are reading this blog you already know that.
Now to what exactly buyerrs are looking at when they use social media sites. Many buyers are using social media to get buying tips and advice from their friends and family. A suprising number are using social media to find their agents Facebook page as well as to see their Youtube video channel. Important information to ensure that we keep active on our social media profiles and make use of good video tours. For the complete list of how buyers are using social media please check out the infographic below.
If you are interested in more information about Santa Cruz, such as local events please feel free to contact me at pete@petecullen.com. With such great growth coming to Santa Cruz, now is the time to make this amazing place your new home. Feel free to email me to find your new home here in Santa Cruz and make sure to check out my website!
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