YOUR EMAIL ADDRESS being shared by OTHER Realtors...

Real Estate Agent with RE/MAX Compass 0524642

Imagine a potential client emailing YOU and then be responded to by one of your competitors. It happens. And it will continue to happen. This isn't a Halloween joke, it's a real problem that we should all be more aware of. 

When our real estate careers are born, we almost immediately think of a nifty and catchy email address. Mine's EVERYDAYSOLD@GMAIL.COM. I kinda like it. Apparently so do other people as they have created similar email addresses. I don't like that.

Last week I closed a deal with an agent whose email address is This is not a real person and that's not his real email address, any coincidence is purely unintentional. I'd love to share with you the real email address, but obviously that wouldn't be appropriate. Anyways, Bouncing Bob and I conducted a transaction and we closed a deal. He represented the buyer and I represented the seller. Unbeknownst to Bob there's other people with very similar email addresses selling real estate. for example: BOUNCINGBOBSELLSIT@GMAIL.COM  That's exactly how close the problem was for Bob in the real estate deal I just closed.  

The lesson here is that you should do your very best to NOT have a very similar email address as someone else! 

What's worse?

I emailed Bouncing Bob at the wrong email address. And it was a very crucial email with sensitive information that was time specific. My email auto-populated the other Bob as we had done business in the past!

What if a consumer had emailed the wrong Bob about wanting to sell their home? What if a credit report with personal data went to the wrong person? What if a potential seller only heard.. "Email Bob."


The point is you should never try and create an email that is similar to your competitor. There's nothing innovative, creative or cute about it. It's foolish and unprofessional. You should do your very best to make sure you're not even close. I know that's hard to do, but you should make an effort to do so before committing your entire following to an email address that you may have to change later.


Which brings me to my next point. What the hell is wrong with some of you???

Let's say I work for a national brand (which I do). I would NEVER EVER in a million years have my email attached to my company name. For example, if I worked for Bodacious Realty I would never have the email, GREG@BODACIOUSREALTY.

What happens when I leave Bodacious Realty? Who's going to monitor that email account? Will other agents be reading my emails and working any potential leads that come in? What about any PERSONAL emails I don't want viewed?! How impossible it would be for me to update EVERYONE I had ever sold a home to or thought of working with about my latest email since I left Bodacious Realty!

I'm not suggesting everyone use Yahoo, Hotmail or Gmail, but I am suggesting you think about your email address for the long haul, and not just the current. 


And I could never work for a company called Bodacious Realty, but I do kinda like the swagger it throws out there.



Posted by
Greg Nino
RE/MAX Compass 
Direct & Text 7 days a wk: 832-298-8555 
Realtor since 2004
Mediator & Arbitrator for the TX Assoc. of Realtors
Member of the Professional Standards Committee for the TX Assoc. of Realtors
Arbitrator for the Comptroller's office for the State of TX for Arbitration of Property Tax Values

 Member of the RE/MAX Hall of Fame & Platinum Club


The information contained in this blog is believed to be reliable and while every effort is made to assure that the information is as accurate as possible, the author of this blog, and its comments disclaim any implied warranty or representation about it's accuracy, completeness or appropriateness for any particular purpose. All information is copywritten and the property of Greg Nino.  

Comments (55)

Janis Borgueta
Newburgh, NY
Retired RE Salesperson

Nothing surprises me about any of this. Those that only use their big brand company emails are in for a super surprise when they leave. I have heard horror stories. It is a nobrainer to have your own email address, and make sure it sounds like you and only you. Great post Greg!!

Oct 25, 2014 11:35 AM
Mark Loewenberg
KW of the Palm Beaches - Palm Beach Gardens, FL
KW 561-214-0370

always AGENTS out there that may not work like Realtors always will be

Oct 25, 2014 11:37 AM
Elizabeth Weintraub Sacramento Broker
Elizabeth Anne Weintraub, Broker - Sacramento, CA
Put 40 years of experience to work for you

What's worse than a similar email address, you ask? how about a similar phone number? People call this poor woman, Mary, who sells Tupperware at 223 all the time (my cell is 233). She even has a message on her voice mail that says if you are calling for Elizabeth, this is NOT her number and don't leave a message, yet people do. And then she sends it to me because despite all of the craziness, she is a nice person and I have met her. I might even sell her a home one day, and I'm sure she hopes I will buy some Tupperware.

Oct 25, 2014 11:58 AM
Sybil Campbell
Fernandina Beach, FL
Referral Agent Amelia Island Florida

 Hi Greg, my email address is sybil dot real estate so if I get out of the business I'm in trougle.

Oct 25, 2014 12:08 PM
Marcy Moyer
eXp Realty of California Silicon Valley Probate, Trust, and Investment Sales - Mountain View, CA
Probate, Trust, and Investment Specialist

I have been since the early .com says. I never lose an emai even when I change companies.

Oct 25, 2014 12:36 PM
Patricia Feager, MBA, CRS, GRI,MRP
Selling Homes Changing Lives

So glad to see you were featured... this story should be incorporated into New Agent Orientation! Too many newbies in the business try to use names having to do with the major city and it's way to common.

I'm delighted to see you were featured!

Oct 25, 2014 01:37 PM
Joan Whitebook
BHG The Masiello Group - Nashua, NH
Consumer Focused Real Estate Services

I like having my own brand and email address..


- I would go with  the swag in Bodacious Realty

Oct 25, 2014 01:40 PM
Praful Thakkar
LAER Realty Partners - Andover, MA
Andover, MA: Andover Luxury Homes For Sale

Greg Nino - yes, I have seen funnier email addresses! And good idea not to use ISP based email addresses for sure.

I'd say, email address is your introduction to the clients. Better have a nice one.

Oct 25, 2014 01:46 PM
Claude Labbe
RLAH / @properties - Washington, DC
Realty for Your Busy Life

Hi Greg,

I'm fully with you on the email@bodaciousrealty; with firms being bought and merged, you also have to worry about needing to move to email@newawesomerealty

The issue with people using very similar emails, very certainly sensitive info could be sent, but as salespeople....just think ...the prospect trying to reach out to you may actually get your competitor, and poof, your prospect is no longer avaiable for you.

An option like #40 Marcy Moyer seems to be the best solution.

Oct 25, 2014 01:59 PM
Richard Iarossi
Coldwell Banker Residential Brokerage - Crofton, MD
Crofton MD Real Estate, Annapolis MD Real Estate


It's a competitive business...not always an ethical one though.


Oct 25, 2014 08:13 PM
Jenna Dixon
Momentum Real Estate Group LLC - Marietta, GA
55 & Over | New Constructions | Horse Farms

No matter how much they encourage it, NEVER attach your email address to a company (brokerage) name.  When you leave, you lose!

Oct 25, 2014 10:30 PM
Nina Hollander, Broker
Coldwell Banker Realty - Charlotte, NC
Your Greater Charlotte Realtor

Excellent point--since my email address has always been my, I haven't run into this problem. And people who know me always remember that if they can spell my name they can email me (another reason I always keep one website with

Oct 26, 2014 12:14 AM
Evelyn Johnston
Friends & Neighbors Real Estate - Elkhart, IN
The People You Know, Like and Trust!

Emails addresses have been the fodder for many emails, and in fact, I did notice someone else's website almost identical to mine.  They actually are trying to get my hits!  This is real...

Oct 26, 2014 09:34 AM
Cheryl Ritchie
RE/MAX Leading Edge - Huntingtown, MD
Southern Maryland 301-980-7566

I emailed a vendor the other day with something intended for a relative. Oops. 

Oct 26, 2014 12:05 PM
Gerard Gilbers
Higher Authority Markeing - Asheboro, NC
Your Marketing Master

I used my name for most of my transactions - 3 years after cancelling my subscription I am still getting mail from the forwarder!!  I now own my own domain names so that I own my own "email real estate" instead of renting one!

Oct 26, 2014 02:22 PM
Nick Vandekar, 610-203-4543
Long & Foster Real Estate Inc 610-225-7400 - Devon, PA
Selling the Main Line & Chester County

I like Bodacious Realty too, totally agree with you, I am always telling new agents, get your own email address and website address. Then where ever you go, your clients can find you.

Oct 27, 2014 04:58 AM
Dagny Eason
Dagny's Real Estate - Wilton, CT
Fairfield County CT, CDPE Homes For Sale and Condo

Greg - Love the Bodacious Realty - Why in the world did I not think about that when I started my firm?    Darn!    Dagny's Real Estate really sounds dumb now - thanks a bunch!  

Seriously, I too cannot fathom why realtors all jump into the company email.  

Oct 27, 2014 12:39 PM
Kevin Mackessy
Blue Olive Properties, LLC - Highlands Ranch, CO
Dedicated. Qualified. Local.

 Luckily for me with my own company I can use my domain name and not worry about it being confused with another company or worry about leaving it behind when I retire. 

Oct 29, 2014 05:56 AM
Eric Michael
Remerica Integrity, Realtors®, Northville, MI - Livonia, MI
Metro Detroit Real Estate Professional 734.564.1519

Greg, the brokers probably suggest they use the company email when they're newbies, telling them that it'll make them look a little better in consumers eyes. I used mine for the first few years because I didn't know better. I know better now.

Oct 30, 2014 05:21 AM
Sussie Sutton
David Tracy Real Estate - Houston, TX
David Tracy Real Estate for Buyers & Sellers

I did think about NOT using my brokerage name attached. For the same reason I did not us AT&T because if I changed carriers then I would have to input all those contacts into a new system. I went with yahoo and gmail.

Nov 04, 2014 08:58 AM