I do not believe that houses are evil or good, but I do believe that houses have personalities. Like people their personalities can change as they age. We have to make sure that we update, pull our weeds and continue to nourish our house, just like we have to grow and take good care of ourselves. Do you think houses can be good or evil?
I'm pretty convinced that every house has a soul. Or something like it.
Some houses are evil - like the house we bought last year. I don't think it was born evil - I think it turned that way through years of neglect and abuse from the previous owners (speaking of evil...).
But I think there are other houses that are good. Like my first home.
When I walked in the door the first time I looked at the house, I felt an energy. It was like walking into my grandparents' house when I was a kid. Even though the house was empty, it just felt filled with LOVE.
Buying a home is an emotional experience - filled with stress and excitement...anxiety and anticipation. But so is SELLING a home.
My parents are in the process of moving. I can only imagine how difficult it must be to leave a house you were in for decades and that you raised your kids in.
On Saturday, I ended up shooting a video at the house of my old neighbor - and felt a little homesick looking at my old home.
Is it possible that in the hustling that goes into buying and selling homes...we forget that there's a spirit there? Whether the spirit is in the home itself or the stories of those who lived there...it can be a strong and powerful driving force.
There's a lesson here that can be applied to all business owners.
Create an emotional connection with your customer...and you increase the chances that you'll end up closing business with them. But perhaps more importantly, you'll be able to turn them into brand ambassadors who will tell OTHERS about your business.
I want to leave you all with a little video. Take a few minutes to watch it. And I want you to think about it.
This was essentially a long-form commercial for Ford. You'll never see it air as a typical commercial. It's a totally different approach and is content marketing at it's greatest. But good luck finding a piece that creates an emotional connection with a brand like this.
Kyle Reyes is the President and Creative Director of The Silent Partner Marketing, New England's #1 Marketing Agency. We're a boutique marketing firm focused on helping businesses grow in an age of exploding technology. You can find him on Google+, Facebook and Twitter. He's the Chuck Norris of marketing. It's outrageous - we know. That's kind of the point. Outrageous marketing - extraordinary results.