Special offer

The Price Is Dropped Beyond Belief. What Do You Do?

By
Real Estate Broker/Owner with Daytona Condo Realty, 386-405-4408

- A friend of mine owns a condo-hotel at Xxxxxxx. I saw her the other day and she told me unit 555 is available and the price has been reduced. We plan on going to the beach this Sunday.

I received this email on Monday. I wouldn’t say that I get them all the time, but it is not unusual. I checked the listing, and yes, the price was dropped from $45K to $35K making it $15K less expensive than the next unit there, and I called the Listing agent expecting only one answer.

You know which one?

That the Seller has just accepted the full price offer.

So, what do you do when the frustrated owner drops the price by $10K making it 70% of the price of the next unit?

What do your hunter’s instincts tell you?

Yeah, grab it right away. Put the contingency on viewing, or make sure you are within your inspection period, so that you can still back off if you do not like it.

Do I say it?

 

I don’t.

 

Because when I respond to the email saying “lock it right away or you may miss it”, people think that I am a desperate agent trying to make them buy something without even seeing the unit. After all, it was on the market for several months, so why now?

Did you forget about the $10K drop?

And they do not believe me that there are people with good hunting instincts out there, which would see it the way I see it. And often times real estate agents and brokers are among these hunters.

And the other reason I do not say it is because what I expect is not guaranteed. The unit may still sit on the market even after the most significant drop in price.

Funny, but even when people understand this, I get the question “So, how much should I offer?” And the connotation is that nobody offers the asking price, so it is usually about the appropriate discount.

So, I only can say that if I were the Buyer, I would lock the condo-hotel unit.

Oh, yes, the discount. How much would I offer?

- $500 on top of the full asking price!

Why?

Because I do not like losing…

Follow this link to see condo-hotels listed for sale in Daytona Beach area

William Feela
WHISPERING PINES REALTY - North Branch, MN
Realtor, Whispering Pines Realty 651-674-5999 No.

Jon...I just did something simalar with a client last month.  A large drop, offered just over the full price and buyer was estatic.

May 07, 2015 12:28 PM
Jon Zolsky, Daytona Beach, FL
Daytona Condo Realty, 386-405-4408 - Daytona Beach, FL
Buy Daytona condos for heavenly good prices

William Feela - yep, good bargain does not exist wihout the understanding buyer

May 07, 2015 01:34 PM
Rob Arnold
Sand Dollar Realty Group, Inc. - Altamonte Springs, FL
Metro Orlando Full Service - Investor Friendly & F

The market is so competitive especially on the lower priced deals.  You have to agressively make offers in order to get them accepted most of the time.  

May 08, 2015 01:01 AM
Jon Zolsky, Daytona Beach, FL
Daytona Condo Realty, 386-405-4408 - Daytona Beach, FL
Buy Daytona condos for heavenly good prices

Rob Arnold - I believe the pressure is mostly seen on the very bottom. There are way more of those, who are trying to buy the lowest priced properties, than expensive, so while the market might be slowly going up, the competition on the very bottom is always more.

thank you

May 08, 2015 01:29 AM
Mike Frazier
Carousel Realty of Dyer County - Dyersburg, TN
Northwest Tennessee Realtor

Jon, it sounds like you are speaking from experience. Most buyers would't recognize experience if it bit them on the butt.

May 08, 2015 04:26 AM
Jon Zolsky, Daytona Beach, FL
Daytona Condo Realty, 386-405-4408 - Daytona Beach, FL
Buy Daytona condos for heavenly good prices

Mike - these are real emails, real situations. I always put myself in the shoes of my buyers, and think "What would I do if I were them?"

May 09, 2015 02:27 PM
Jill Sackler
Charles Rutenberg Realty Inc. 516-575-7500 - Long Beach, NY
LI South Shore Real Estate - Broker Associate

There definitely exists the notion that nobody pays full price when in fact, MLS solds show that people do when the asking price is just perfect. After you've been shopping an area for a while, you quickly recognize a great deal.

May 09, 2015 10:39 PM
Jon Zolsky, Daytona Beach, FL
Daytona Condo Realty, 386-405-4408 - Daytona Beach, FL
Buy Daytona condos for heavenly good prices

Jill Sackler - I remember once a customer, looking at an REO designed to create multiple offers, saying that he simply can't offer even the asking price. No problem, he was not getting the property... Because someone else could...

May 09, 2015 11:32 PM