How to Write an Amazing Agent Bio
Your online presence is very important, and your bio is where all visitors will go to read and to see if they can connect with you or not. Melissa has written and prepared an excellent video to help us have an amazing agent bio.
In order to create or maintain a powerful online presence, you’ve pretty much got to have your agent bio / profile all over town (read: all over the Internet). Each and everyday, it seems that there is some new social media platform or website where you’re required to add your personal profile. I’m of the mindset that you should always have your agent bio ready to go (saved on your computer—or in Dropbox or Evernote). Then, when the next new website comes a-callin’, all you need to do is a quick cut and paste.
6 Steps to Writing an Amazing Agent Bio
Considering writing or updating your agent bio? Here are 6 steps to making it amazing:
- Create two. You need a short profile (of 25-100 words) and a longer one. Certain social media platforms only give you a few characters in order to share your message. So, make sure to write both a short one and a longer one.
- Don’t sell. One of the most wonderful things about the Internet is that it allows consumers (homebuyers and home sellers) to get to know you without every even meeting you. If you don’t like when a stereotypical used car salesman oversells you and breathes down your neck, then by all means do not use your bio to do the same thing.
- Create trust. Both people who know you and those who do not will be seeing info about you and your business online. For those that do not know you yet, you’ll want to use your bio to create trust. You can do this by providing value or demonstrating how you have provided value in the past.
- Show, don’t tell. I can either tell you that I am the best local Broker or I can show you examples, which demonstrate my awesomeness. By far, the demonstrations of awesomeness (personal stories, testimonials, etc.) will have a much stronger impact than a brag book.
- Make it personal. While you probably do not want to share your thoughts on the current political situation, it is a good idea to share something personal. When you show that you have community and family ties, this goes a long way towards creating an instant relationship with the consumer.
- Add a fun little ditty. I like playing Scrabble®, and I hate avocadoes. I also danced on Dick Clark’s American Bandstand in the 1970s. None of those facts is really going to offend a consumer (except perhaps a few avocado farmers that may want to use my brokerage). Consider adding some interesting and off-the-wall fact about you that will make you seem human and approachable.
Last week’s Real Estate Webinar: How to Create a Powerful Online Presence reviews the agent bio in more detail and provides concrete examples of how you can improve yours. You can watch it by clicking here or check it out below. Click here to download the sample long bio templates that I refer to in the video.
Melissa Zavala
BROKER/REALTOR® ● CA BRE #01324959Search San Diego County Homes For Sale
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