Social Media for Real Estate Quick Facts

Are you able to convert “likes” to leads? Do you share content on social media that actually gets shared by others?

Social media for real estate is complex and always changing. So to make sure even the most seasoned Realtors® know exactly how to use Facebook, Twitter, Instagram and YouTube, we’ve compiled this quick fact sheet on everything you need to know.

The Basics of Social Media for Real Estate

Active users:

• Facebook: 800 million
• Twitter: 100 million
• Instagram: 400 million
• YouTube: 490 million

Should Realtors® use it?: 

• Facebook: Most definitely
• Twitter: Not your top priority
• Instagram: It helps
• YouTube: For sure

How to Use Social Media for Real Estate

Best time to post:

• Facebook: 1pm to 4 pm
• Twitter: 1 pm to 3 pm
• Instagram: 7 p.m. and 10 p.m.
• YouTube: Afternoon and weekend mornings

Worst time to post:

• Facebook: 8 pm to 8 am
• Twitter: 8 pm to 9 am
• Instagram: 3:00PM to 4:00PM on weekdays
• YouTube: Mondays, Tuesdays and Wednesdays

Rule of thumb:

• Facebook: 80-20 rule. Entertain with 80% of your posts and sell in 20%
• Twitter: Respond to everything (good or bad) as quickly as possible
• Instagram: Share more than houses, but keep your personal posts professional and rated G
• YouTube: Make sure your virtual tours look as professional as possible

Avoid these faux pas:

• Facebook: Being boring and only talking about real estate
• Twitter: Using all 140 characters. Leave room for the RT!
• Instagram: Posting someone else’s picture without permission
• YouTube: Posting anything unprofessional

How Many Hashtags Should I Use?

• Facebook: 1
• Twitter: 2-4
• Instagram: 11
• YouTube: n/a

What’s the Shelf Life of the Average Post?

• Facebook: 1.3 hours
• Twitter: 15-20 minutes
• Instagram: 13 hours
• YouTube: Can vary greatly

How Often Should I Post?

• Facebook: 2-3 times a day
• Twitter: 3 times a day
• Instagram: When relevant
• YouTube: When you have a property to showcase, or a fun or informative video to share

Be sure to check this sheet whenever you’re wondering when and what to post.

Now that your social marketing is on point, how are your print materials? You can update your look and your brand by clicking here.