Will You Read A 2,500 Word Post? Entertain Me | Please Don't Work Me!!

Managing Real Estate Broker with RE/MAX Executive Realty 104763


People Do Not Read. That’s a simple statement that bloggers and marketers eventually learn.  When blogging, a catchy title will grab the reader’s attention.  Posting an eye catching graphic or photo will keep them interested. Highlighting the first sentence of a paragraph will give them the general message of that paragraph.

Why is all of that necessary? It’s Necessary Because People Do Not Read.  When bloggers are dealing with impatient people who want the bottom line without reading a 2,000+ word post, you’d best hold their attention long enough to get them through 250-300 words.

Do you write blog posts for those who have the intellectual capacity to read through a 2000-3000 word post, or do you write for the average reader?  I want immediate gratification when I read a post.  I want the bottom line without having to read every single word.  The general flavor of the post needs to be relayed with the highlighted first statement of each paragraph. 

The remainder of the paragraph will be skimmed, and if there are important phrases, they should be highlighted, too. My eyes will go right to them.  If the post is of great interest to me, I will go back and read every word. If not, it’s a “skim job.” Make it easy folks.  Write for the “average reader.”

Wouldn’t highlighting words and phrases; using a contrasting font color; using a large font that’s easy to read; providing a different sized font in the middle of a thought; and keeping the paragraphs brief all add to one’s success with this task? Think about the posts that you like to read, and follow suit.

Just another thought for the moment…..




Posted by


Barbara Todaro, sales manager of RE/MAX Executive Realty 

Marketing Agent for The Todaro Team

308 W. Central St...suite E

Franklin, MA 02038



Exclusive Marketing Agent for The Todaro Team


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Re-Blogged 2 times:

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James (Jim) Lawson, DBA
DomainRealty.com LLC - Bonita Springs, FL
Broker Associate, RSPS, BPOR, HI & PE

Some blogs can be significantly condensed without deleting one substantive point the author makes.

When I was teaching college students how to write business term papers I would break the class into groups and give them a 1,000 word paper to condense. The high-performing groups invariably got them down to 350-400 words and included every point in the longer piece.

Aug 08, 2016 03:08 PM #86
Gerhard Ade
RSVP Real Estate - Seattle, WA
Real Estate with Confidence

Eventually, all people will have time for is a bunch of emojis.  I imagine that's why action has taken the place of good writing in Holywood. On the other hand, and forgot who said this: "I'm sorry I didn't have the time to write you a shorter letter. 

Aug 08, 2016 04:02 PM #87
Beth Atalay
Cam Realty and Property Management - Clermont, FL
Cam Realty of Clermont FL

Barbara Todaro, for me it depends on the subject if I want to read a 3000+ word post. When it comes to real estate, is it really necessary to have that many words? Depends but I know I won't be writing a post over 400 words, it will bore me. I love your suggestions when writing a post. 

Aug 09, 2016 04:37 AM #88
Barbara Todaro
RE/MAX Executive Realty - Franklin, MA
"Franklin MA Homes"

Thanks, everyone, for all of your nice comments.... they're always appreciated....

Aug 09, 2016 04:41 AM #89
Evelyn Kennedy
Alain Pinel Realtors - Alameda, CA
Alameda, Real Estate, Alameda, CA


I have to remember what you say about readers wanting immediate gratification.  I tend to write longer posts than I should.  Thanks for the reminder.  I do want my posts to be read so I should consider brevity my watch word now.

Aug 09, 2016 08:37 AM #90
Jay Markanich
Jay Markanich Real Estate Inspections, LLC - Bristow, VA
Home Inspector - servicing all Northern Virginia

My typical post is about 300-400 words.  I don't read the really long posts.

However, saying that, my post today was 930 words!  It was longer than my usual, but had really important things to say. 

So there!


Says he, with a wink.

Aug 09, 2016 09:12 AM #91
Peter Mohylsky
Your Bucket List Broker along 30a

Great post and great comments.  I see a mixed bag of responses.  I tend to think that everyone is correct to a degree.  I can't imaging cranking long blogs on a steady basis likewise the topic is really important when writing long posts. 

Aug 12, 2016 08:04 PM #92
Praful Thakkar
LAER Realty Partners - Andover, MA
Andover, MA: Andover Luxury Homes For Sale

Barbara Todaro - well, 2000 words blog post! I rarely have that patience! 

Aug 13, 2016 04:57 PM #93
Patricia Kennedy
RLAH Real Estate - Washington, DC
Home in the Capital

Hi, Barbara!  I included this post on today's Last Week's Favorites list.  Hope you enjoy the rest of your weekend!


Aug 13, 2016 11:02 PM #94
Barbara Todaro
RE/MAX Executive Realty - Franklin, MA
"Franklin MA Homes"

thanks so much, Patricia Kennedy 

Aug 13, 2016 11:50 PM #95
Ed Silva
RE/MAX Professionals, CT 203-206-0754 - Waterbury, CT
Central CT Real Estate Broker Serving all equally

I work to a no nonsense style and my words are few but pointed.  I don't think I know 2500 words

Aug 14, 2016 11:30 AM #96
Rebecca Gaujot, Realtor®
Perry Wellington Realty, Adam Conrad, Broker - Lewisburg, WV
Lewisburg WV, the go to agent for all real estate

Barbara, I TOTALLY agree with you...I live in cow country and competition is low here.

Aug 14, 2016 12:14 PM #97
Cari Patterson
Real Estate Broker Austin Tx San Marcos Kyle Buda

I totally love this! Thanks for all the insight, it's most appreciated!!

Aug 14, 2016 02:32 PM #98
Dorie Dillard
Coldwell Banker United Realtors® ~ 512.346.1799 - Austin, TX
Serving Buyers & Sellers in NW Austin Real Estate

Hi Barbara Todaro ,

i had to stop back..so glad to see Patricia Kennedy feature your post in her hi-lights for the week. I really liked your thoughts and totally agree with you!

Aug 15, 2016 10:07 PM #99
Tony and Suzanne Marriott, Associate Brokers
BVO Luxury Group @ Keller Williams Arizona Realty - Scottsdale, AZ
Serving Scottsdale, Phoenix and Maricopa County AZ

Barbara Todaro "When blogging, a catchy title will grab the reader’s attention.  Posting an eye catching graphic or photo will keep them interested. Highlighting the first sentence of a paragraph will give them the general message of that paragraph."

Right on target - and - re-blog!

Jan 09, 2017 04:13 AM #100
Dorie Dillard
Coldwell Banker United Realtors® ~ 512.346.1799 - Austin, TX
Serving Buyers & Sellers in NW Austin Real Estate

Good morning @Barbara Todaro ,

Now I know why I missed this post..I was gone in August! I caught it when Tony and Suzanne Marriott, Associate Brokers re-blogged. Excellent..I couldn't agree more with you!

Jan 09, 2017 06:00 AM #101
Bill Gassett
RE/MAX Executive Realty - Hopkinton, MA
Metrowest Massachusetts Real Estate

Barbara Todaro you know I love you dearly but this is HORRIBLE ADVICE!

Lol this is the exact reason so many real estate agents waste their time on here.

You will never reach anyone writing a 300 word post.

The proof is in the pudding when your blog averages over 50000 visits a month and people are consistently calling for interviews. All my articles are around 2000 words and consumers read them!

Do you want business or have fun on AR.....you decide.


If you want business from real estate blogging you should read this article. So many people waste countless hours on here networking and having fun - btw that is perfectly fine if that's why your here but please stop with this non-sense.

Barbara - professional writers don't bold face sentences in every other paragraph either. This looks amatuer and totally unprofessional.

Jan 09, 2017 07:01 AM #102
Sheila Anderson
Referral Group Incorporated - East Brunswick, NJ
The Real Estate Whisperer Who Listens 732-715-1133

Good morning Barbara. You're right. I won't read a 2000 word post. Great title and focused posts are the best.

Jan 09, 2017 07:35 AM #103
Sandy Padula and Norm Padula, JD, GRI
Realty National - Carlsbad, CA
Presence, Persistence & Perseverance

So true,  Barbara Todaro . And many don't get past the first sentence. BTW; where were you going with this?

Jan 09, 2017 08:29 AM #104
Endre Barath, Jr.
Berkshire Hathaway HomeServices - Beverly Hills, CA
Realtor - Los Angeles Home Sales 310.486.1002

Barbara the average  person's attention span does not even focus on the Subject matter of an email... quite frankly the "long post" advocates do this for ulterior reasons. BTW getting interviewed does not get listings either:) good old fashioned knowledge does. Great advice and a great post, Endre

Jan 09, 2017 09:58 PM #105
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