Special offer

SOLD by the power of Facebook

By
Real Estate Agent with Realty ONE Group Mountain Desert SA535183000

Cycling on Lake Mary Road in Flagstaff, AZMy clients "M" and "K" were looking for the perfect little second home in Flagstaff, AZ.  What was most important to them is to find something that had easy bike access to Lake Mary Road.  K is a cyclist, and Lake Mary Road is the best road to ride as a road cyclist.  She really wanted to find a home that would allow her to just jump on her bike and hit the road.  She didn't want to have to load her bike up into her car and drive to an ideal point before gearing up and hitting the road on her bike.

Their ideal price range was under $250,000.  In Flagstaff, that can be a challenge! They also wanted something with at least a small yard where their 5 dogs could easily play.

Knowing what they wanted, I knew I'd have to keep an eye open for new listings, pocket listings, and for sale by owners that weren't on MLS.  There is a lot of competition for homes that meet that criteria in Flagstaff, so they knew they would have to jump fast when the right house came around.

As luck would have it, another agent in my office posted a new listing on our office's Facebook group. Listed at $199,000 and just off Lake Mary Road in a subdivision called Lake Mary Lake Estates! It was perfect in terms of price and location.  Condition wasn't ideal, but my clients were willing to take on a project that was mainly cosmetic in nature. It was also a manufactured home, which was also not a deal breaker for my clients.  We had already had the discussion that in the Flagstaff market, most of the homes offered under $250,000 are manufactured homes, townhomes, or condos. 

So I reached out the other agent, set up a showing, and off we went.  We viewed 3 other homes that day, but they were very drawn to this listing.  The next day, we went back for a second showing and wrote an offer.  

Our offer was accepted, and we were off to the races.  I'll spare all the details about what we negotiated during the inspection period. In the end, my clients moved in with a new roof and a few other minor fixes.  We closed escrow 5 weeks after first viewing.

And all because a proactive agent posted his listing pre-mls on Facebook, and because another proactive agent recognized it as a match for her client's needs.

Posted by

Jacki Tait, CLHMS
Lead Agent, Team Three 23
Realty ONE Group Mountain Desert

Agent Success Coach
Mentorship Program Manager - Realty ONE Group Mountain Desert

Everyone has a place in Arizona.
I help you find yours!
602-904-3454

Want to learn more about Flagstaff, Arizona?  Visit my Flagstaff Places blog!

Sandy Padula & Norm Padula, JD, GRI
HomeSmart Realty West & Florida Realty Investments - , CA
Presence, Persistence & Perseverance

Jacki Semerau Tait, GRN It is always very gratifying when you are instrumental in bringing all the pieces of the puzzle together for a success. Great job!

Oct 16, 2016 09:39 PM
Jacki Tait, CLHMS

Thanks Sandy Padula and Norm Padula, JD, GRI NMLS#1483386 !

Oct 17, 2016 03:58 AM
Jeff Dowler, CRS
eXp Realty of California, Inc. - Carlsbad, CA
The Southern California Relocation Dude

Congratulations to you and to your clients, Jacki. Our brokerage has a Facebook page and agents often share listings when they come on the market or before, and there have been a number of success stories. It's all about using all the tools at your disposal for both listing and selling homes.

Jeff

Oct 17, 2016 06:17 AM
Jacki Tait, CLHMS

Exactly! With so many resources at our fingertips, there are some great out-of-the-box ways to help us get our clients taken care of!

Oct 17, 2016 06:21 AM
Sussie Sutton
David Tracy Real Estate - Houston, TX
David Tracy Real Estate for Buyers & Sellers

I think pre-marketing is a good thing too! It gives the home the anticipation it needs prior to showing.

Oct 17, 2016 06:37 AM
David Alan Baker | Laveen & South Phoenix Realtor
Keller Williams Realty Phoenix - Laveen, AZ
Your local Expert

You can find a lot with premarketing, and fb is doing a good job of helping us with that

Oct 17, 2016 07:49 AM
Harry F. D'Elia III
WEDO Real Estate and Beyond, LLC - Phoenix, AZ
Investor , Mentor, GRI, Radio, CIPS, REOs, ABR

Congratulations on your featured article. We are looking forward to the next one.

Oct 17, 2016 10:14 AM
Jacki Tait, CLHMS

Thanks Harry F. D'Elia

Oct 18, 2016 05:52 AM
Amy Gutschow
RE/MAX - Sheboygan, WI
Professional Real Estate

They picked a great agent who used every possible way to find them a great home!

Oct 17, 2016 11:40 AM
Jacki Tait, CLHMS

Awww! Thanks Amy Gutschow :)

Oct 18, 2016 05:54 AM
Tammy Lankford,
Lane Realty Eatonton, GA Lake Sinclair, Milledgeville, 706-485-9668 - Eatonton, GA
Broker GA Lake Sinclair/Eatonton/Milledgeville

It's fabulous when it works to the advantage of someone with buyers in a tough price point with little inventory and I'm sure the sellers were pleased with a quick sale too.

Oct 17, 2016 01:05 PM
Jacki Tait, CLHMS

Yes, was a win-win!

Oct 18, 2016 05:54 AM
Sana Solanki
Kingsway Real Estate - Brampton, ON
Homes!

Congratulations on the featured post and congratulations too - for finding a great home for your buyers. Pre-listing helps.

Oct 17, 2016 01:39 PM
Jacki Tait, CLHMS

Thank you Sana Solanki :)

Oct 18, 2016 05:54 AM
Praful Thakkar
LAER Realty Partners - Burlington, MA
Metro Boston Homes For Sale

Jacki Semerau Tait, GRN - it pays to keep our eyes open when we are browsing on the Internet - especially on Facebook, isn't it?

Oct 17, 2016 02:01 PM
Jacki Tait, CLHMS

Praful Thakkar absolutely!

Oct 18, 2016 05:55 AM
Kat Palmiotti
eXp Commercial, Referral Divison - Kalispell, MT
Helping your Montana dreams take root

Excellent story! It pays to be vigilant when we have special buyer requirements.

Oct 17, 2016 09:42 PM
Jacki Tait, CLHMS

Thanks Kat Palmiotti - completely agree :)

Oct 18, 2016 05:55 AM
Sam Shueh
(408) 425-1601 - San Jose, CA
mba, cdpe, reopro, pe

A successful story at a challenging price point.  

Thanks for sharing.

Sam Shueh

Oct 17, 2016 11:32 PM
Lyn Sims
Schaumburg, IL
Real Estate Broker Retired

We now have a company app for that & I don't think that most agents are using it to it's best advantage.

Oct 17, 2016 11:34 PM
Jacki Tait, CLHMS

Lyn Sims it can be tough to get people to adapt to any new technology, but once they see the benefit it's so worthwhile

Oct 18, 2016 05:57 AM
Richie Alan Naggar
people first...then business Ran Right Realty - Riverside, CA
agent & author

many ways to garner a result with this being one of them. Thank you for sharing

Oct 18, 2016 12:21 AM
Theresa Akin
CORPUS CHRISTI REALTY GROUP - Corpus Christi, TX

Many homes pre-marketed on social media get sold within hours of posting and sold under 30 days.

Oct 18, 2016 03:47 AM
Jacki Tait, CLHMS

Theresa Akin with so many homes selling pre-mls, it's more important than ever to have a strong network!

Oct 18, 2016 05:58 AM
Richard Iarossi
Coldwell Banker Residential Brokerage - Crofton, MD
Crofton MD Real Estate, Annapolis MD Real Estate

In 2016, in order to be competitive, you have to be everwhere, all the time. Great story about the effectiveness of social media.

Rich

Oct 18, 2016 06:37 AM
Jacki Tait, CLHMS

Thanks Richard Iarossi!

Oct 18, 2016 03:00 PM
Beth Atalay
Cam Realty and Property Management - Clermont, FL
Cam Realty of Clermont FL

Hi Jacki, power of Social Media! Facebook marketing works, I wish more agents would see the value and spend more time on it. Congratulations on the sale!

Oct 18, 2016 07:54 AM
Jacki Tait, CLHMS

Thanks so much Beth Atalay :)

Oct 18, 2016 03:00 PM
John Oman
Newington, CT

Now thats being very proactive.  I know some agents just don't get it.  Thinking outside the box is very necessary these days.

 

Good job

Oct 19, 2016 12:51 AM
Jacki Tait, CLHMS

Completely agree John Oman :)

Oct 19, 2016 04:30 AM
Mike McCann Nebraska Land Broker
Mike McCann - Broker, Mach1 Realty Farm & Commercial Land Broker-Auctioneer Serving Nebraska - Kearney, NE
Farm & Commercial Property For Sale 308-627-3700

HI Jacki Semerau Tait, GRN 

I get the FB posting as I do that as well. I am happy for you and your clients.

 

Oct 19, 2016 04:09 AM
Jacki Tait, CLHMS

Thanks Mike McCann - Nebraska Farm Land Broker 

Oct 19, 2016 04:29 AM
Anita Clark
Coldwell Banker Access Realty ~ 478.960.8055 - Warner Robins, GA
Realtor - Homes for Sale in Warner Robins GA

Jacki: Facebook marketing is a powerful tool. Way to keep an eye out for your clients on FB...the result is a happy client and sold home.

Oct 19, 2016 09:12 AM
Jacki Tait, CLHMS

Anita Clark agreed:) I love the tools we have at our fingertips.

Oct 19, 2016 09:45 AM
Sybil Campbell
Fernandina Beach, FL
Referral Agent Amelia Island Florida

That is a great story Jacki Semerau Tait, GRN, good job being on the ball with your clients.  I'm glad to know that Facebook marketing helped you.

Oct 19, 2016 09:55 AM
Jacki Tait, CLHMS

Thank you Sybil Campbell !

Oct 19, 2016 03:38 PM