ASK AN AMBASSADOR: Blog And They WILL Find You!

Reblogger Patricia Kennedy
Real Estate Agent with RLAH Real Estate AB95346

Bill and Liz, A.K.A. B'Liz, write many terrific posts, and just in case you missed this one, I decided that a reblog was in order!  And B'Liz is totally on point about this one.

Original content by Liz and Bill Spear SAL.2002007747

ASK AN AMBASSADOR: Blog And They WILL Find You!

There's a reason we show up every day here in the Rain.  We KNOW it works.  It took time, it took learning and refining our approach, but bottom line is we find blogging paired up with our WP/IDX site to be a very effective use of our time.

In particular, focusing on topics and information the consumers can't find elsewhere:

  • Posts about subdivisions with custom searches
  • Posts with long tail searches (homes with 3 car garages, pools, etc.)
  • Posts about new construction

These type posts result in a large number of our calls. 

Now despite all our attempts in these posts to make it clear that:  we're not the listing agent/HOA rep/builder's rep, we still get a lot of calls that don't understand that. Often they're looking for the HOA contact information, so when we can we provide and make sure they know we're RE/MAX agents and not the HOA company. 

But on the other hand, quite a few calls we get ARE legitimate potential home buyers and sellers.

  • We've been called for a listing interview because OUR page about that subdivision was found by the seller
  • We've been called from subdivision members to provide updates when the HOA company has changed, or dues have changed.
  • We've been contacted by builder's reps to update our posts on their community when changes happen (different floor plans, HOA changes, etc.).

Here's the thing we find, few agents (or builders for that matter), take the time or have the expertise to construct web pages/blog posts that rank well.  If you master that art, you can actually place better than the builder does for their own communities.  Now some of those callers that find you WILL NOT work with an agent, but others will be happy to have representation that works FOR them and NOT for the builder.

 

Bottom line, as a blogger, pick the right topics and you will get found!

 

Until next Tuesday, just Ask An Ambassador if you need help!

Liz and Bill aka BLiz  

Serving Warren County Ohio & Adjacent Areas


The Liz Spear Team of RE/MAX Elite
Elizabeth Spear, ABR, CRS

William (Bill) Spear, CRS
Ask for us by name if you visit the office!

EHO Two locations: Lebanon & Mason, OH
Direct:  513-520-5305
Direct #2: 513-265-3004     
Fax: 866-302-8418

MailTo:  LizSpear@Go-Concepts.com

Search Homes:  Http://WarrenCountyOhioRealEstate.com

Our Website:  www.LizTour.com

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Ambassador
3,932,932
Debe Maxwell, CRS
www.iCharlotteHomes.com | The Maxwell House Group | RE/MAX Executive | (704) 491-3310 - Charlotte, NC
The right Charlotte REALTOR!

I love this post, Patricia Kennedy and it's oh-so-true and we prove that every day of the week!  ;-)

Dec 16, 2016 09:22 PM #1
Rainmaker
2,932,378
Laura Cerrano
Feng Shui Manhattan Long Island - Locust Valley, NY
Certified Feng Shui Expert, Speaker & Researcher

Understanding how people search on Google and writing in a way that can both copy that and not copy it at the same time it's kind of the way these days.

Dec 16, 2016 09:29 PM #2
Rainmaker
2,355,371
Grant Schneider
Performance Development Strategies - Armonk, NY
Your Coach Helping You Create Successful Outcomes

Hi Patricia - It doesn't happen overnight but not face to face networking AR will deliver if you are consistent.

Dec 16, 2016 09:51 PM #3
Rainmaker
1,906,653
Jay Markanich
Jay Markanich Real Estate Inspections, LLC - Bristow, VA
Home Inspector - servicing all Northern Virginia

Except for you I don't hear from many ambassadors.  Frankly I can't name very many.

But!  I post often, with original content that is hopefully informative, sometimes silly, and humorous.  And people find me all the time for inspections via my blogs!  So I know it works.

As to my ranking in neighborhoods, I don't know, never looking to find out.

But I have done home inspections for ambassadors!  Not AR ambassadors, those other guys...  and two in Spanish!

Dec 17, 2016 03:24 AM #4
Ambassador
2,899,344
Liz and Bill Spear
RE/MAX Elite 513.520.5305 www.LizTour.com - Mason, OH
RE/MAX Elite Warren County OH (Cincinnati/Dayton)

Pat, Thanks for the reblog!  We keep plugging away, wrote another offer on a new construction patio home last night.  That'll give us four new construction patio home buyers under contract for 2017, and it's all due to blogging and IDX search pages. 

Dec 17, 2016 06:27 AM #5
Ambassador
3,722,026
Patricia Kennedy
RLAH Real Estate - Washington, DC
Home in the Capital

Debe, and B’Liz knows how to do it right!

Dec 17, 2016 08:47 PM #6
Ambassador
3,722,026
Patricia Kennedy
RLAH Real Estate - Washington, DC
Home in the Capital

Laura,  that is a good way of putting it.

Dec 17, 2016 08:48 PM #7
Ambassador
3,722,026
Patricia Kennedy
RLAH Real Estate - Washington, DC
Home in the Capital

Grant,  and it’s funny that you never know who a lot of your readers are until you hear from them out of the blue!

Dec 17, 2016 08:48 PM #8
Ambassador
3,722,026
Patricia Kennedy
RLAH Real Estate - Washington, DC
Home in the Capital

Jay,  I think the Ambassador posts may be one of B’Liz’’s niches for us!

Dec 17, 2016 08:49 PM #9
Ambassador
3,722,026
Patricia Kennedy
RLAH Real Estate - Washington, DC
Home in the Capital

B”Liz,  thank you for writing it!  

Dec 17, 2016 08:49 PM #10
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Patricia Kennedy

Home in the Capital
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