1st. Google My Business - Add your business so you show up in the Google Business search with your hours, directions and business info including your website.
2nd. Mobile-Friendly Test - It is extremely important that your website is mobile friendly. The Mobile-Friendly Test tool is an easy way to check and it is free.
3rd Keyword Research - An important distinction is you are researching to find out what your target audience is searching for so that you can create content that speaks to their inquiries. DO NOT confuse keyword research with keyword stuffing, as that does not work and can actually get your website banned. A great free tool for keyword research is Keyword Tracker.
4th Social Media Presence - A great way to be found is to follow the traffic of your target audience. Where are they spending the most online time? Be there and then engage on a regular basis by building your presence and utilizing targeted ads to position yourself in front of them while drawing them in with engaging content.
5th Blogging - Create content on a regular basis stemming from your keyword research. Answer the search queries of your target audience. Are they searching for local events in Orlando, Florida? Do a blog once a month listing local events. Are they searching school ratings? Create a blog describing the schools in their neighborhood of interest with links to the school website and ratings websites such as GreatSchools.com.
6th Google AdWords - Don't be afraid to venture into Google AdWords. (Here's a great place to start your education of Google Adwords.) It isn't as inexpensive as Facebook, but the return can be much larger. Remember Google is THE most traveled search engine and therefore, it has the power to bring people in and convert them into viable leads. Here are some of the different goals you can accomplish with Google AdWords:
- Drive website traffic through pay per click ads.
- Brand awareness through impressions.
- Use remarketing to target visitors who have already been to your website.
- Converse with your target audience via video ads.
- Target your audience via their location to a specific listing through mobile ads.
So there you have it! Good luck and may 2017 be the best year yet for your business through utilizing the power of online marketing. Reach out to me if I can be of assistance.
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