The 'Oh Wow' Factor

By
Mortgage and Lending with Mortgage Magic

The "Oh WOW' factor in sales is worth everything; a happy client, referrals, and a feeling of satisfaction.

I visited my listing Monday night and the flyer box was empty and the flyers on the table by the door way were all gone. But in my hand I had 50 high gloss flyers that had been delivered to me Sunday night. As I placed them on the table the Seller picked one up and said, "Oh Wow."

That "Oh Wow" really was worth a thousand bucks (OK maybe five but it really felt good)

I realized that no matter how big or how little the cause of the "Oh Wow" does not matter.

An "Oh Wow" is an "Oh Wow"

What is interesting to me is that when I received the flyers I made a comment to another Realtor that I did not really need the high gloss flyers and that the flyers from our own office printer were the same value as far as the information to potential buyers. I had mentioned that for future listing I would not purchase them.

The "Oh Wow" changed my mind. The "Oh Wow" means the seller is happy and that means all kinds of good things. The money I paid for the high gloss flyers returned many times from the one "Oh Wow"

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Doug Jones

Mortgage Broker - NMLS 286668
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