New Advertising Tool

By
Real Estate Agent with The ALLREALTY Group

I am sooo excited.  On one of the morning shows (I can't remember if it was the Today's Show or not) they were talking about a new technology that posts a banner at the TOP of search engine sites (instead of being a numbered link) when you put in certain key words into several of the top search engines (google, yahoo, alta vista, msn, ask, etc) and the company who does this called me.

I was a bit hesitant (and still am to some degree) as my banner has not been activated as of yet (they are designing one specifically for me), so I don't have any numbers to track, but it appears to be an awesome rainmaking tools.  The key words I chose are getting 100,000 hits/month!!  Of course, I realize they will not all turn into leads, but I am anxious to see how these hits on my website will increase my numbers and how those will be converted to clients.

I will keep you posted as this develops!  It was not an inexpensive tool, but I weighed what I paid to a local advertiser last year (which did increase my numbers, but not enough to justify the cost) and re-allocated it to this new technology.

Keep your fingers crossed for me! :-)

Comments (7)

Daniel Lowery
1st Choice Real Estate - Jefferson City, MO
e-PRO, Broker - Owner
Yes you will need to keep up updated on this, what tool are you using Thank you
Feb 26, 2007 02:04 PM
Mike Jaquish
Realty Arts - Cary, NC
919-880-2769 Cary, NC, Real Estate

It's working already, Jennie.  You have my attention. 

I'm looking forward to your updates.

Feb 26, 2007 09:00 PM
Sean Dankers
Realty World Select - Fredericksburg, VA
Please keep us updated on this...  Thanks and have a prosperous 2007.
Feb 26, 2007 11:27 PM
Jennie McNamara
The ALLREALTY Group - Greensboro, NC
Broker,GRI, ePRO

It is a program designed by Clients 1 that posts a large stationary banner at the top of all search engine results for the key words you choose.  Mine is Greensboro Real Estate.  I will call my rep today and see if I can direct you all to them. 

 

Feb 26, 2007 11:37 PM
Michelle Shelton
Realty One Group - Gilbert, AZ
REALTOR®, Certified Negotiations Expert®

Keep in mind that you can do nearly everything yourself FREE that these companies offer you. Type in create my banner ad free. Then you can cross link with others and place your banner ad on google adsense to help generate traffic. All you would be doing is cutting out the middleman to save money. This can work, just make sure you select your key words carefully. 100,000 is not always the best......sometimes it is better to go with less competitive words that get less hits so you get more qualified candidates coming to your site. You often pay for clicks and you want to make sure you get the most for your money. The only site we have that we pay to have someone else generate traffic is a pay per click with google on our mapping software....you can check it out at www.michellesmap.com

We pay $600 per month and get 2-6 qualified signups per day. You want to make sure your website has something sticky to capture the leads when they get to your site. Traffic means nothing if you don't get them once they are there. Drive them to a site that has an idx signup or FREE reports, etc.

Hope this helps......you are on the right track. 90% of our initial clients come from the web.

Michelle Shelton

www.boldtalent.com

 

Feb 27, 2007 12:46 PM
Paul Anyanwu
RE/MAX SOLUTIONS - West Orange, NJ
CRS, SFR, Broker-Salesperson, Sales West Orange,NJ
great keep us all posted when you start using it to see if those hits are quality leads good luck
Feb 28, 2007 12:09 AM
Anonymous
Jennie McNamara

It is a new search engine program that posts a banner at the top of the 12 most popular search engines...email me offline any time and I will give you the information of the company who developed the software.

 

Thanks Michelle for the great tips!!

Mar 22, 2007 07:10 AM
#7