Nestor & Katerina Gasset "Think outside the box to differentiate yourself from your competition...The only limitation is your imagination."
Right on target - and - re-blog!
Have you been wanting to add some fun and engaging quizzes to your wordpress websites?
Quizzes are all the rave but not just that, they have a long life because of the very nature of the human brain.
The human brain is wired to seek out answers to questions.
We also as humans want to quantify our experience:
"Sherry Turkle, an MIT psychologist and cultural analyst, told Wired that people turn to quizzes as a result of their irresistible need to quantify the human condition."
Think outside the box to differentiate yourself from your competition.
Of course Buzzfeed's quizzes go viral in a heartbeat. Of course, our little real estate website quizzes are not going to go viral in that way... but they can go viral in your own market.
From Marketo.com about a real estate quiz:
"And although it helps to have a large channel, having one is not a prerequisite for creating a successful quiz. Just one person (with about 300 Facebook friends) launched this quiz by posting it to his wall: “Which Connecticut town is your true home?”. The original post got zero likes and six comments, and just 93 people took the quiz in the first 24 hours. Over the next few days, the quiz blew up and was taken more than 60,000 times. As of today, it’s been taken 80,000 times."
What are some real estate quiz ideas to add to your website?
You can add a local market guessing quiz...
Image quiz: show some photos of different price points of homes in your market.
Have the visitor guess what the price points are from a list of choices you give them.
This one gets set up as a percentage score.
Then after they answer the questions, you can do one of two things:
1. in order to see their results, and who doesn't want to see their results, they give you their email address. You can build your list this way.
2. They get to see their results as soon as click share their results on Facebook or other social media. This gets their friends curious about what their score would be.
You can set up your sharing on social media where the they earn their social media 'badges' for sharing! People LOVE to collect the badges!
You see these quizzes all the time on Facebook and Buzzfeed. Which Disney princess are you most like? Which Harry Potter character are you most like? There are so many of these going around.
Another quiz you can do for your real estate website is a first time homebuyer or move up buyer question quiz:
1. How much down payment do you think you will need to buy this house?
List different price ranges.
2. You can do a multiple choice question to test their real estate knowledge!
Or you can do one that takes the buyer down a path:
Are you ready to buy a home this year?
Or one about their credit score:
Is your credit score good enough to buy a home?
Should I keep renting or buy a home?
A quizz you can do for sellers ( you can drive the traffic from your farm to this online quizz) is:
Why did your property not sell?
Then offer some multiple choice answers:
a) I need to get more money from the sale of my house than what my house can be sold for
b) I was not able to show my house very often because I have to be there when the buyers want to see my house
c) My agent did not get good photos of my home so it does not look good on the internet.
Or another one for sellers:
How fast can I sell my house?
Then lead them down that path...
The only limitation is your imagination.
You can offer a contest to give gift card to restaurants, hair salons, gas, etc for the person that shares it the most, etc.
You will learn a lot about your website visitors from the results of the quizzes!
And remember if you are using quizzes to build your real estate list... make sure you follow up after the quiz. Send them an email sharing their results!
This is a fun way to engage your vistors to your website.
The problem has been that the software to create quizzes has been expensive and you need to do some coding to make them work properly.
Not any more! You know what a raving fan I am of Thrive Themes and Shane who is the developer.
If you are a Thrive Theme member, your membership includes ALL of the plugins he develops including this Quiz Builder.
But not only can you now build your quizzes with a drag and drop, no coded needed, editor; you can also track your leads by the answers they give. The builder is totally customizable or you can choose from some basic templates.
You can set up different buckets to put each answer in which you can then add to specific lists on your email server.
Why is that so important?
Because you don't want to be sending a buyer who is only qualified for a 250K house information about luxury homes.
You don't want to send a seller lead information about first time homebuying. You can see how that would keep your leads from opening your emails.
You can also set up A/B testing on all of your quizzes, you can test 6 different titles to your quizzes and set up the quiz builder to eliminate the losers without you having to do anything. You can tell it to keep the top 2 best quizzes.
There is no way that I can explain so much that this new quiz builder can do. Thrive launched the quiz builder last week and they are offering it at a super reduced price in case you don't have Thrive Themes yet.
The sale is over tomorrow night so make sure you check it out now. Shane has 2 really good tutorials on this page.
One is explaining the how the quiz builder works and all it can do. The second video on the page explains much better than I can, how to actually put together a quiz! It is so cool! I can't wait to start adding quizzes to our websites!
Remember if you are a Thrive Theme member... you already get the quiz builder WordPress plugin included in your membership!
And... if you don't have the Thrive Theme membership you can buy just this plugin at a super discounted offer until tomorrow night. Of course, I believe that even at the full price it is way worth it! ( Even the full price is low!).
I am an affiliate of Thrive themes because it is the best theme for SEO and conversions.
Click here to go check it out:
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Our blog serves two groups - One is for Sellers and Buyers and the other is for real estate agents and brokers.
In real estate we service Wellington, Palm Beach, Royal Palm Beach, Port St Lucie, Loxahatchee, Boca Raton, Delray Beach, Boynton Beach, Lake Worth and surrounding towns in Palm Beach County, Broward County and Miami/Dade County.
Nestor Gasset is the real estate broker of International Properties & Investments LLC. Click on our profile to read more about Nestor Gasset and his qualifications and experience. We sell properties others could not sell.
Call Nestor Gasset today to work with him in reaching your real estate goals: 561-753-0135
Llámenos hoy al 561-753-0135 para vender su casa.
Katerina Gasset is a real estate agent who is also a digital marketing strategies, website designer and consultant for real estate brokerages, agents, entrepreneurs and small business owners.
Katerina is a Certified Digital Marketing Funnel Expert. She is the creator and owner of Listing Experts Academy teaching real estate agents and brokers how to dominate their marketing on the internet.
She develops products and online courses to empower real estate agents to reach their marketing, SEO, social media and branding goals. Katerina Gasset is a blogger, author, podcaster, and keynote speaker.
Text Katerina with your name + number to work with her:
For more information check out the articles and websites below:
Real Estate Information:
- Search for homes for sale in South Florida
- Find out more about International Properties & Investments LLC
- Read what sellers and buyers say about us!
- Current Real Estate Market Conditions
- What's My Home Worth?
Digital Marketing Information:
- My Favorite Resources
- How to Start Your Blog with Wordpress
- Case Study: How Fast A New Website Ranks!
- Listing Experts Academy Information
- Digital Marketing Strategies
- Step Up To Your Success Podcast
- Fast Track SEO Training
- Video Editing Tools to Make Your Videos Rock & Mostly Free
- Graphics that Rock Your Blog Posts and Websites!