All of us know that it would be nice if our pages could rank up at the top of the search engine result screens, but since we consistently see the nationals’ paid links up there at the top, putting too much time into the project seems likely to be mis-allocated attention.
About the only real news that came out of the Google’s “broad core algorithm update” a few months back was the sobering tidbit that Google changes its algorithm not just often (as in every couple of months) –but, actually, something like twice a day! This was uncovered by a previously-uncelebrated Google pronouncement from 2012: “…we launched 665 improvements to search in 2012.”
So much for tricking Google—or any of the serious search engines—in any way. The cats lurking next to the SERP cheese are definitely not sleeping. Any black hat SEO tricksters who weren’t pounced upon in the morning will be supper for sure by afternoon…
So what’s a Realtor to do? ActiveRain bloggers definitely are on the right track by posting fresh local commentary as often as possible on their sites. It still seems to be the only foolproof non-cost prohibitive way to attract new real estate-minded internet searchers. And if the SEO gurus whose statistics point to the advantage of long tail vs short tail keywords are right, just add your territory name before, after, or in close proximity to the search terms your post is emphasizing. At least THAT's straightforward enough!
SHORT TAIL EXAMPLE: “homes for sale”
LONG TAIL EXAMPLE: “Middlebury homes for sale” or “homes for sale in Middlebury, Ohio.”
-------------- Mitch Claymore is Editor of RealtyPLR.com, suppliers of original blog posts to too-busy Realtors.