Special offer

A Long Tail, Short Tail Tale

Services for Real Estate Pros with RealtyPLR.com

All of us know that it would be nice if our pages could rank up at the top of the search engine result screens, but since we consistently see the nationals’ paid links up there at the top, putting too much time into the project seems likely to be mis-allocated attention.  

About the only real news that came out of the Google’s “broad core algorithm update” a few months back was the sobering tidbit that Google changes its algorithm not just often (as in every couple of months) –but, actually, something like twice a day! This was uncovered by a previously-uncelebrated Google pronouncement from 2012: “…we launched 665 improvements to search in 2012.”  

So much for tricking Google—or any of the serious search engines—in any way. The cats lurking next to the SERP cheese are definitely not sleeping. Any black hat SEO tricksters who weren’t pounced upon in the morning will be supper for sure by afternoon…  

So what’s a Realtor to do? ActiveRain bloggers definitely are on the right track by posting fresh local commentary as often as possible on their sites. It still seems to be the only foolproof non-cost prohibitive way to attract new real estate-minded internet searchers. And if the SEO gurus whose statistics point to the advantage of long tail vs short tail keywords are right, just add your territory name before, after, or in close proximity to the search terms your post is emphasizing.  At least THAT's straightforward enough! 


SHORT TAIL EXAMPLE: “homes for sale”

LONG TAIL EXAMPLE: “Middlebury homes for sale” or “homes for sale in Middlebury, Ohio.”

-------------- Mitch Claymore is Editor of RealtyPLR.com, suppliers of original blog posts to too-busy Realtors.

Posted by

Mitch Claymore


RealtyPLR.com LLC


~ You Work.  We Blog. ~

Comments (6)

Will Hamm
Hamm Homes - Aurora, CO
"Where There's a Will, There's a Way!"

Hello and interesting blog for us here in the rain.  We all should be reading this one today!

Jun 26, 2018 09:28 AM
Mitch Claymore

Thanks, Will.

Jun 26, 2018 10:20 AM
Libby Cousins
Extraordinary Processing - Spokane, WA
Contract Mortgage Processor, licensed in WA

Wow, I do not understand much about SEO but I had no idea that Google changed the algorithm that often!

Jun 26, 2018 09:54 AM
Mitch Claymore

AND they have buildings full of engineers thinking about it!

Jun 26, 2018 10:21 AM
Lisa Heindel
Crescent City Living LLC - New Orleans, LA
New Orleans Real Estate Broker

Hyper local posts and pages will beat out the nationals every single time. While you might not be able to compete at the city level, agents can blow them away in neighborhoods and subdivisions. That's where our focus should be. 

Jun 26, 2018 09:57 AM
Mitch Claymore

Lisa - agree -- especially if the searcher's known (or momentary) location is a match for the hyperlocality.

Jun 26, 2018 10:23 AM
Joan Cox
House to Home, Inc. - Denver Real Estate - 720-231-6373 - Denver, CO
Denver Real Estate - Selling One Home at a Time

Mitch, my long-tail keywords do pretty well, and usually on page one for specific neighborhoods.   Great post with valuable information.

Jun 26, 2018 12:52 PM
Mitch Claymore
RealtyPLR.com - Wolfeboro, NH

Great to hear! Do you alternate various neighborhood names?

Jun 26, 2018 01:25 PM
Lynda Eisenmann
Preferred Home Brokers - Brea, CA
Broker Associate ,CRS,GRI,SRES, Brea,CA, Orange Co

Hi Mitch, thanks...for the info.

Jun 27, 2018 10:51 PM