Ready or Not, Tomorrow is the Beginning of the 4th Quarter

Real Estate Broker/Owner with Star View Real Estate CO: II100035296

4th Quarter Marketing Plan


Ready or not, tomorrow is the beginning of the 4th quarter of 2018.   I am appreciative that the September Active Rain Challenge was to create and share a marketing plan for the last three months of this year.   This blog post may be a bit more detailed than was required, but if I’m going to work on a marketing plan, I might as well prepare one that is comprehensive enough to be useful to me.




I am a real estate broker that specializes in selling rural homes, land, farms and ranches in the Colorado Springs area.    


In addition to the normal things that go along with listing and selling residential real estate; I spend a lot of time educating buyer prospects and other agents about issues that pertain to rural properties and rural life in Colorado.


These topics range may range from basic information about water wells & septic tanks to advising on the feasibility of farm business plans. Unfortunately, sometimes people do not know that they don’t know what they really need to know.   This can create numerous challenges for a buyer or seller. As result, I want my marketing to be educational whenever possible.


I have 5 objectives that I want to accomplish with my marketing. I want to:


  1.   Sell the homes, farms and/or ranches that I list in a timely manner for the best possible price.
  2. Attract buyers and sellers that would benefit from working with an agent that specializes in horse properties, land, small farms and ranches
  3. Educate
  4. Promote Colorado
  5. Stay in touch with past clients


“Sondra’s Shop” My newest marketing strategy:


Late this summer, I decided to implement a new, yet somewhat old fashioned, marketing strategy. I plan to ramp up my blogging and websites. I am also opening a brick and mortar retail shop that will also be home to my real estate office.  


I was blessed to be lease a retail space in Calhan, which is a small town outside of Colorado Springs.   The shop’s “official” opening will be this Tuesday - Oct 2, 2018 – hopefully.


My shop, Sondra’s Shop, is geared towards those that love Colorado’s country lifestyle.   The shop features art, home décor, a few antiques and lots of books.   In time, my goal is for the shop to carry one of the best selections of: home & garden, horse, and farm & ranch books around.


I also want to the shop to carry an amazing selection art & photography that features the Colorado lifestyle. Of course, there will be great photographs of the different homes and land that is for sale in the area.   During my “trial” opening, I discovered that the pig art and chicken home décor have been the two most popular themes.   Horse items have been a close third.  


The shop has been called, “cute”, “fun” and “comfortable.”   Best of all, the shop is allowing me to meet people without feeling like I am a pushy real estate agent.  





My 4th quarter marketing plan focuses on both the retail shop space and my online presence.  


Even though I love the Christmas season and the holidays, my overall marketing strategy will be more “season” oriented rather than holiday oriented.  





Aspens in the Fall

Decorating theme: Fall Foliage, Pumpkins


Educational topics: 1) New home for the holidays? 2) Winterizing house, barns, chicken coops; 3) Greenhouses; 4) Horse stables & indoor riding arenas; 5) Issues specific to Colorado real estate


Localism Ideas to highlight: 1) Places to see fall foliage, 2) Fall festivals, 3) Things to do


Possible Swag: candy, bookmarks with theme, postcard/magnets with CO photograph





Fall Harvest








Decorating theme: Fall Harvest, Thanksgiving


Educational topics: 1) Buying/Selling a CO home in the winter months, 2) Winter care of livestock, pets and plants, 3) Winter heating: Fireplaces, wood burning stoves, 4) Kitchens and 5) Issues specific to Colorado real estate


Localism Ideas to highlight: 1) Fall festivals, 2) Fall arts & craft shows, 3) Things to do  


Possible Swag: candy, bookmarks with theme, holiday cards with a CO country photograph





snowman gift bag



















Decorating themes: Snow, Birds, Christmas & New Years Eve


Educational topics: 1) real estate year in review, 2) Entertaining spaces, 3) Cleaning tips; 4) garages & workshops; and 5) Issues specific to Colorado real estate


Localism Ideas to highlight: 1) Holiday shopping fairs, 2) Holiday parades, light shows & other events, 3). Things to do.


Possible Swag: candy, bookmarks with theme, New Year’s cards


Thank you for reading.  


If you or someone you know is wanting to buy or sell a rural home, farm, land or ranch in the Colorado Springs, Parker or Elizabeth areas, please do not hesitate to contact me.  



Sondra Meyer 


Star View Real Estate 


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Debe Maxwell, CRS | The Maxwell House Group | RE/MAX Executive | (704) 491-3310 - Charlotte, NC
Charlotte Homes for Sale - Charlotte Neighborhoods

Hi Sondra! I love the details you've given in your entry for each holiday. My ideas are more 'singular' and I need to focus more on themes, swag and localism ideas.

Great marketing ideas! Thank you so much for your entry in this month's challenge!

Sep 30, 2018 05:29 PM #1
Beth Atalay
Cam Realty and Property Management - Clermont, FL
Cam Realty of Clermont FL

Hi Sondra Meyer: you have great marketing ideas for the fourth quarter. Wishing you all the best with your new store!

Sep 30, 2018 05:47 PM #2
Lisa Von Domek
Lisa Von Domek Team - Dallas, TX
....Experience Isn't Expensive.... It's Priceless!

Hello Sondra Meyer: you have a wonderful, well thought out marketing plan in that is sure to close out 2018 and ring in 2019 with excellent results.  Thank you for sharing your plans for our challenge!

Sep 30, 2018 06:37 PM #3
William Feela
Realtor, Whispering Pines Realty 651-674-5999 No.

Good ideas and I am way ahead of the game.  I am working on Next year for soomoe

Sep 30, 2018 06:51 PM #4
Dale Poll
Dale Poll Photography - Colorado Springs, CO

Awesome post, good luck with the opening!


Oct 02, 2018 03:16 PM #5
Roy Kelley
Realty Group Referrals - Gaithersburg, MD

I hope you are enjoying a most productive October.

Have a very special evening.

Oct 23, 2018 03:05 PM #6
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