Savvy Marketing: Creative, Eye Catching, & A Win-Win Solution!

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Services for Real Estate Pros with Napa Consultants DRE00893924

Pictured above is the front side of an 8 1/2" by 11" postcard.  We received this card from the Rubicon Theatre Company who due to our present health crisis cannot resume live theatre.  We loved their creative solution.  The Ventura County Fairgrounds which also canceled their annual event has become the Rubicon Theatre's stage for plays, and musical performances.

Rubicon Goes Retro is their theme for their Summer Season.  What is meant by that is we the people, who are mandated to social distance can enjoy live theatre and concert series. From the safety of our cars, we can enjoy 75 minute concerts presented on an elevated stage.  Here is the exact excerpt from their website,

 

Think Drive-In Movie Meets Live Concert

Every couple of weeks, we’ll offer a 75-minute concert in the parking lot at the Ventura County Fairgrounds. Drivers will park in every other space to ensure plenty of safe distance between cars. Concerts are presented on an elevated stage with a live video feed to large screens. Gates open at 6:30 p.m.; be sure to pack a picnic or pick up a meal from your favorite local restaurant. We start at 8:00 p.m. – around sunset – so you can enjoy the lighting effects and multimedia, and sound is broadcast through an FM frequency.

 

 

This is creative and eye catching marketing.  The Win-Win is the best part of the story.  The Ventura Fairgrounds will have an income for the summer, the audience will have live entertainment, where they can actually go somewhere (canoodle in the car), and the performers will be able to do what they love to do and earn money.

 

We salute the Rubicon Theatre Company for their creative solution.  As Albert Einstein said, "Creativity is contagious, pass it on!"  And we just did to all of you!

 

 

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Written by Ron & Alexandra Seigel-

 

CAN YOU STATE HOW YOU ARE DIFFERENT AND BETTER   THAN YOUR COMPETITION IN LESS THAN 30 SECONDS?

 

 

“We help you get to the listing table more often and win listings more frequently!”

 

— Ron & Alexandra Seigel, Managing Partners 

 

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Rainmaker
4,931,223
Ron and Alexandra Seigel
Napa Consultants - Carpinteria, CA
Luxury Real Estate Branding, Marketing & Strategy

Beth Atalay This solution may not be the most profitable, however, the loyalty that it engenders is worth every penny.  I had no idea that the Rubicon existed as we are in the next county from Ventura.  However, this is a 20 minute drive for us...not so far, when I think of it.  

Jul 07, 2020 08:44 AM #5
Rainmaker
4,931,223
Ron and Alexandra Seigel
Napa Consultants - Carpinteria, CA
Luxury Real Estate Branding, Marketing & Strategy

Roy Kelley we lost Nordstrom's here.  Many with say it is due to the virus, which is not true.  Four years ago Nordstrom's were thinking of leaving for a myriad of reasons including the fact this was an under performing store, and they were paying for more space than they needed.  So it was not COVID related...you cannot blame the virus for it.  Some stores were already in the red and barely hanging in...A

Jul 07, 2020 08:47 AM #6
Rainmaker
3,683,593
Michael Jacobs
Pasadena, CA
Los Angeles Pasadena 818.516.4393

Hello Alexandra and Ron - this example shows creativity need not be in short supply regardless of any reason, predicament or issue.

Jul 07, 2020 08:52 AM #7
Rainmaker
4,931,223
Ron and Alexandra Seigel
Napa Consultants - Carpinteria, CA
Luxury Real Estate Branding, Marketing & Strategy

Michael Jacobs Creativity has never been in shot supply for those who are willing to eplore possibilities rather than dwell on the negative aspects of various situations...Happy Tuesday to you.  A

Jul 07, 2020 08:56 AM #8
Rainmaker
3,483,898
Will Hamm
Hamm Homes - Aurora, CO
"Where There's a Will, There's a Way!"

Hello A and Ron, and once again impress with your blog and that fine work that is done.

 

Jul 07, 2020 09:10 AM #9
Rainmaker
968,865
Nick Vandekar, 610-203-4543
Long & Foster Real Estate Inc 610-225-7400 - Devon, PA
Tredyffrin Easttown Realtor, Philly Main Line

Great outside the box thinking which ends up being a benefit for all. I like their marketing materials as well, bright, eye catching screaming read me before you throw me away.

Jul 07, 2020 09:47 AM #10
Rainmaker
2,204,768
Grant Schneider
Performance Development Strategies - Armonk, NY
Your Coach Helping You Create Successful Outcomes

Good morning Ron and Alexandra Seigel - this is another creative solution to the challenges going on.

Jul 07, 2020 09:49 AM #11
Rainmaker
4,931,223
Ron and Alexandra Seigel
Napa Consultants - Carpinteria, CA
Luxury Real Estate Branding, Marketing & Strategy

Will Hamm Thank you for the kind words, they are always appreciated.

Jul 07, 2020 10:56 AM #12
Rainmaker
4,931,223
Ron and Alexandra Seigel
Napa Consultants - Carpinteria, CA
Luxury Real Estate Branding, Marketing & Strategy

Nick Vandekar, 610-203-4543 Exactly, as I usually am near the recycle bin when I like through our mail...It is a benefit for all.  A

Jul 07, 2020 10:57 AM #13
Rainmaker
4,931,223
Ron and Alexandra Seigel
Napa Consultants - Carpinteria, CA
Luxury Real Estate Branding, Marketing & Strategy

Grant Schneider It feels like everyone is exercising their little gray cells as Hercule Poirot would say.  Our brains need that.  A

Jul 07, 2020 10:58 AM #14
Rainmaker
1,158,776
Sharon Lee
Sharon Lee's Virtual Assistance - Jonesborough, TN
Retired and loving life

Those who think outside the box will succeed. Very creative and colorful advertising.

Jul 07, 2020 11:26 AM #15
Rainmaker
4,931,223
Ron and Alexandra Seigel
Napa Consultants - Carpinteria, CA
Luxury Real Estate Branding, Marketing & Strategy

Sharon,

Times like these always create marketing gaps than can be filled and become successful.  This may become a summer outdoor tradition with. concession stands, etc.  A

Jul 07, 2020 12:45 PM #16
Rainmaker
3,407,410
Endre Barath, Jr.
Berkshire Hathaway HomeServices - Beverly Hills, CA
Realtor - Los Angeles Home Sales 310.486.1002

Alexandra I remember when Drive In movies became so 'passe'" now they are hip cool and trendy again who would have ever guessed this five months ago, Endre

Jul 07, 2020 07:09 PM #17
Rainmaker
2,782,260
Myrl Jeffcoat
GreatWest Realty - Sacramento, CA
Greater Sacramento Real Estate Agent

Very creative marketing.  I think folks are in a mood to go back to more comfortable times.  Retro is likely to be very IN!

Jul 07, 2020 07:50 PM #18
Rainmaker
4,931,223
Ron and Alexandra Seigel
Napa Consultants - Carpinteria, CA
Luxury Real Estate Branding, Marketing & Strategy

Myrl Jeffcoat I think you make an excellent point.  I do think that we do want to re-experience comfort again...A

Jul 07, 2020 08:06 PM #19
Rainmaker
4,931,223
Ron and Alexandra Seigel
Napa Consultants - Carpinteria, CA
Luxury Real Estate Branding, Marketing & Strategy

Endre Barath, Jr. every weird occurence creates a marketing opportunity, and if one can jump out of the box they are in, the solutions comes and I loved this one.  A

Jul 07, 2020 08:08 PM #20
Rainmaker
3,236,322
James Dray
Fathom Realty - Bentonville, AR
Exceptional Agents, Outstanding Results

Morning Alexandra.

Like I said earlier, there is always a workaround.  This just proves my point.

Jul 08, 2020 12:58 AM #21
Rainmaker
1,402,982
Sheri Sperry - MCNE®
Coldwell Banker Realty - Sedona, AZ
(928) 274-7355 ~ YOUR Solutions REALTOR®

Hi Ron and Alexandra Seigel - I think this is a fabulous idea for those who have the venues to support it.  Thank you for sharing this. 

Jul 08, 2020 05:43 AM #22
Rainmaker
1,457,756
Jeffrey DiMuria 321.223.6253 Waves Realty
Waves Realty - Melbourne, FL
Florida Space Coast Homes

I would definitely go to a drive in concert. That would be pretty awesome.

Jul 08, 2020 06:32 AM #23
Ambassador
4,266,249
Kathy Streib
Room Service Home Staging - Delray Beach, FL
Home Stager - Palm Beach County,FL -561-914-6224

Hi Ron and Alexandra- once again...people making lemonade out of lemons. This is so creative!!!!

Jul 09, 2020 07:59 PM #24
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