The MLS remains a great tool to market our listings. While some use it correctly, many do not. Would you believe some agents actually leave the comment sections blank? How does that help sell a home? What is equally worse, is what you may read in the comments section when searching the MLS.
What is the best way to utilize the comments section? How can the comment section help you sell a home? There seems to be three distinct camps. The first I like to call "just the facts". They place all the data we can already find in the MLS listing. Lets take a look, "10 year old colonial style home. 8 rooms, 4 bedrooms and 2 1/2 baths. 0.5 acre lot. 2 car garage. gas heat with central air." Just the facts and nothing descriptive or inviting.
The next camp believes that they should tell a story and hold off on all facts. Lets take a look, "Enjoy your morning coffee on the porch. Work from home from the basement office. Enjoy afternoon tea on your deck. Stroll through the tree lined neighborhood. Cook dinner in the bright white kitchen."
Lastly, there is the camp that i believe and practice. That is a mix of fact and descriptions. Lets take a look, "You will love this newly remodeled home. A large brand new kitchen with quartz counter tops. Fully applianced with brand new stainless appliance. A fully finished basement with family room, office or game room. A large 2 car garage that will fit the largest SUV. A professionally landscaped yard with fruit trees, flower garden and patio with outdoor kitchen. "
IN SUMMARY, A Realtor should use all tools available to reach potential buyers. In a haste to hire discount brokers or those with no time, many sellers find themselves with a home not selling and ask why. Taking the time to write descriptions that both attract buyers and state the facts have worked great. The goal is to get the highest price in the shortest time.
IN THE END: The results show for themselves. My wish is sellers do not rush into listing with just anyone. I leave you with my infamous thoughts, My philosophy is simple, provide more personal and professional service to guide my clients through each step of the buying or selling process. All Agents are not created equal and every buyer or seller should take the time to hire the BEST not just the biggest. Those that hire me, find a dedication like no other.