. Retirement seems to sneak up on most people. They believe they
will live forever . Tragically many Realtors reach the Vocational Finish
Line with nothing to sell ! How does this continue to happen to people
who have labored 40+ years in their trade ?
There are several Primary Reasons for this failure :
1. They have nothing to sell because they have never harnessed ( organize)
their business. Since 2000 a real estate practice begins with a database.
A newbie is taught that a database of 2,000 people will yield 40 closings
per year . Most never accomplish this . A major reason for this failure is
lack of supervision by management, constantly drilling into them
the daily practice of Lead Gen and building up this database. This same
database is where all of their Settled clients will be housed and cultivated
until your next transaction with them . Remember NAR’s “Realtor for Life”
campaign ? This is how it becomes a reality ! A Realtor must take care to
build a BOOK of BUSINESS. You must have something to Sell ! You must
be able to visually demonstrate exactly what you are selling to obtain
sufficient Retirement Income . And you will have to finance it .
I’ve decided this enough to chew on in this blog post and will write 1-2
additional posts to discuss the other critical issues involved in a profitable
sale . So stay tuned and ya all come back now .......
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