YouTube Thursdays - The Most Effective Videos for Lead Generation

Real Estate Agent with Realty Group Referrals 16766

The most effective real estate marketing efforts generate leads - and video marketing is no exception. 


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Photograph by Roy Kelley
Roy and Dolores Kelley Photographs

YouTube Thursdays - Effective Videos for Lead Generation 




The most effective real estate marketing efforts generate leads - and video marketing is no exception. In our experience, there are certain videos that have been the most successful for us when it comes to generating calls.


Therefore, as you plan your 2021 Video Marketing schedule, make sure you are building a library that is going to work for you. Here are some suggestions: 


Property or Listing Videos - This is an obvious one. However, since properties sell, there is a short shelf life for these. Real estate listings with video get more than 400% more inquiries than listings without video. Your past listing videos are a good resource to include in your Listing Presentations. 


Building a Real Estate Lead Funnel using Videos 


Neighborhood Videos - These are our most effective lead-generating videos. They are evergreen too, which is always a plus. Next week, we will create a storyboard to help you plan your library of neighborhood videos. 


Community Videos -  These videos are also evergreen. Once produced, they work tirelessly for you 24 hours a day, seven days a week, attracting clients who may be considering a move to your area. In the coming weeks, we'll identify a list of video topics designed to help you become the digital community expert.  


Niche Videos - If you want to establish yourself as the local expert of your niche, produce videos designed to establish that connection. More on that at a later date. 


Informative Videos - Videos designed  evergreen content for your library. These videos are specific topics that prospective sellers, or buyers, will find useful throughout the process of a real estate transaction.  We will also be discussing this topic in the weeks ahead. 


We'll also be exploring how to optimize views, the best sites, and best methods for sharing your videos. 


Remember, you are welcome to share your own YouTube Channel in the comments below. And, it's always good form to return the favor when someone visits your channel and subscribes, likes a video, and/or leaves a comment.  


Don't forget to join the YouTube Thursdays Group and Happy Thursday. 


ViewHomes™ grew out of our passion for nature, beautiful surroundings, and peaceful environments. Starting together in an urban environment, over the years we've gravitated towards areas with smaller populations and less density. We now enjoy our lifestyle in a rural environment, but with close proximity to metropolitan areas where we appreciate all the amenities of fine restaurants, shopping, and an easy drive to an international airport.
Living in ViewHomes™ is like having “elbowroom for the soul”.





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Roy and Dolores Kelley Photographs

Roy Kelley and Associates


Roy Kelley, Associate Broker

Realty Group Referrals (Retired from RE/MAX Realty Group)

6 Montgomery Village Ave., Suite 200

Gaithersburg, MD 20879

Main Office:  301-258-7757 (You will not reach me at this number)

Send an email message if you need my phone numbers. I will be happy to recommend a real estate professional if you are moving to the area.

Comments (10)

Roy Kelley
Realty Group Referrals - Gaithersburg, MD

Please be sure to leave comments at the original blog by Debb Janes EcoBroker and Bernie Stea JD

Jan 30, 2021 05:10 AM
Joan Cox
House to Home, Inc. - Denver Real Estate - 720-231-6373 - Denver, CO
Denver Real Estate - Selling One Home at a Time

Roy, this was a great choice for a reblog, and my videos of the neighborhoods are seen frequently.

Jan 30, 2021 07:38 AM
Debb Janes EcoBroker and Bernie Stea JD
ViewHomes of Clark County - Nature As Neighbors - Camas, WA
REALTORS® in Clark County, WA

Hi there Roy Kelley we are always appreciative of you, and this is no expection. Thanks for sharing our post. 

Jan 30, 2021 09:38 AM
Roy Kelley
Realty Group Referrals - Gaithersburg, MD

Thanks so much for stopping by. It is always good to hear from you.

Jan 30, 2021 09:56 AM

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