I am a new agent trying to spread my wings in the Austin market. (In fact, this is my first blog post.) I have been working diligently on a leads database and so far I have 100+ names and addresses and email addresses collected. Since I have no SOI - these are all people of whom I do not know.
I am trying to decide how I will reach out to these people in my database. Note, this will be my first ever marketing venture as a Real Estate agent. I have a background in marketing, as I used to work as a producer/project manager for a design boutique. so I am familiar with direct mail and internet marketing techniques, etc.... However, I would like to pick your brains as to which technique you would recommend:
1. A postcard, tastefully designed with some catchy copy, not necessarily introducing me as an agent, but perhaps with a move-up sort of promotion or listings in the area....?
2. A letter which would introduce me as an agent in the area (not saying that I'm NEW) but a little about me and why I would be a good choice, etc... with 2 business cards enclosed (one for them and one to pass on). This would be a little more personal, seeing as the letter will greet the reader by name and I can sign each letter.
3. or should I skip the direct mail altogether and hit 'em with an email campaign? I could enroll in Constant Contact and embed a nice image in the email - so it's not just a boring, image-less email.
Some things I will need to keep in mind when developing any 3 of the pieces above is this:
1. What is going to make them NOT throw the postcard away - or delete the email right away?
2. What is going to make them pick up the phone and call me - or send me an email?
3. How can my marketing collateral stand above and stand out from the rest? Is it through the design itself? Or my message? Should I offer some sort of incentive?
4. What can I do to make them share my information with others?
What do you all think? What has worked for you?
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