As the Summer wanes and days grow shorter and kids are back in school, we are noticing a definite increase in our Staging business! This is good.
I received a call from a large production builder that I have not worked with in almost a year - and they have 4 projects for us. This is good.
We have Staged more houses this month than in the prior months this year. This is good.
We are getting calls from both Sellers and Realtors to Stage houses for sale. This is good.
Our projects are both vacant and occupied houses. This is good.
I received a lead from Active Rain - this is good! I also received a lead from my profile on Stagedhomes.com - that is good too! Internet marketing is working. . .
Our business never totally died off like some Stagers - because we have a solid client base - which is good.
But we were definitely impacted by our market where over 60,000 houses sit in the foreclosure category right now. That is not good.
There are Stagers that have closed their doors because they could not sustain income and viability with no business coming in - and decided to go off in a different direction. I made a decision to continue to move forward and continue to let the Realtors I know that are sticking with the business in this market - that we are here for the long term too.
There are those that were not prepared for a downturn in our market - where I live and in many other markets. The key is to realize that we are in a downturn that is always followed by an upswing. This is good.
We have projects lined up and anticipate a good fall Staging business - and will definitely work towards the winter months as well - as we don't want business to come to a halt just because of the season.
Waxing Business - this is good. We are excited about revenue coming in and inventory going out - and our goal to empty our storage units and send all the key pieces "to the show" is being realized!
- Jenniie
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