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How Many Pictures Is Enough

By
Real Estate Sales Representative

Recently we have received several requests for additional pictures of other agents listings. Upon checking some did not even have the 9 allowed by our MLS system, some only had 1 or 2. We routinely take from 30 to 50 photos of a new listing with a high to date of 75 photos plus professional videos for a rather unique property.

 The web presentation of this property presold it. The purchaser commented prior to viewing the property if the property measured up to the presentation he would buy it, and he did. We have also had out of town Purchasers come into town to view a specific property because of the web presentation. After viewing several comparable properties we successfully negotiated the purchase on the one they came into town to see.

Our listing management web site allows us to post up to 31 pictures, a VR Tour, Video Tour, Picture Gallery, a Floor Plan and a Feature Sheet. While we seldom use all of the options available we do build a listing specific web site for each individual listing that incorporates most of the features here. This process is very search engine friendly and results in several additional ways for our listings to be found while searching on the web.

Realtors® who understand the dynamics of the web utilize these and many other web based options available to them in the promotion of a property.

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Kathy Clulow  Sales Representative RE/MAX All-Stars Realty Inc..  Brokerage 905.852.6143
Each office independently owned and operated  Not intended to solicit clients already under contract

 

Michelle Tucker ~ Pooler Real Estate
!Daley Real Estate - Pooler, GA
Rincon~Savannah~Richmond Hill

Kathy:  I too have had calls come in for MORE photos!  I always call the list agent to see if they have pictures available.  The answer is always NO.  They never offer to go and get some either.  Which is ok, because this gives me a chance to view the home and take neighborhood pictures.  My out of town clients like the extra service I provide.  (I create a 360 visual tour for the neighborhood - front and back). 

Sep 13, 2008 03:33 PM
Kathy Clulow
Uxbridge, ON
Trusted For Experience - Respected For Results

Michelle - Its interesting how many do not provide additional photos ... Its all about marketing ... they say you can't judge a book by the cover so lets give them the book.

Sep 13, 2008 03:44 PM
Cindy Marchant
Keller Williams Indy NE 317-290-7775 www.marchantteam.com - Carmel, IN
"Cindy in Indy" , Realtor, Fishers Real Estate

Hi Kathy; it always amazes me when you see one picture or sometimes even none.  I can't believe I still see pictures here in the Indy area with snow in them!  Retake a picture!

Sep 14, 2008 11:35 PM
Kathy Clulow
Uxbridge, ON
Trusted For Experience - Respected For Results

Cindy - LOL I suppose that somtimes the snow is better than what is underneath.

Sep 15, 2008 03:27 AM
Ellie McIntire
Ellicott City Clarksville Howard County Maryland Real Estate - Ellicott City, MD
Luxury service in Central Maryland

The ONLY time we do not utilize all 30 pictures our MLS allows is when the house is a disaster. No pictures are better than a disaster.

Sep 15, 2008 03:37 AM
Kathy Clulow
Uxbridge, ON
Trusted For Experience - Respected For Results

Ellie - That's cool our MLS only allows for 9 but our own sites are limitless of course. Even a disaster deserves some pictures if for no other reason than to let people preview and eliminate it if they are not willing or in a position to deal with the current condition of the property.

Sep 15, 2008 05:37 AM