While performing my morning ActiveRain ritual, I came across Kristina Pratt's Book of the Month post.
She has started a new group that will review the most popular books in our industry.
This month will be dedicated to Gary Keller's Shift. "It's Not About The Market...It's About What You Do!"
While reading another Kristina post, I was reminded of something I've heard in a previous class.
Kristina stated that she is "trying really hard not to flip forward too far into the book....[She] wait to get into the section about online prospecting and lead generation."
My response would be..........Kristina......FLIP FORWARD!
Real Estate Books Aren't Novels...................They're Operation Manuals!
If you need some advice, inspiration or instruction, go to the pages in the book that will meet your need. These books aren't murder mysteries.............they are resources. Use them properly!
Speaking of which..........I would encourage Shift owners to read the following Tactics first.....
#4 - Find the Motivated - Lead Generation (That was for you Kristina!)
#5 - Get to the Table - Lead Conversion
#7 - Price Ahead of the Market - Seller Pricing Strategies
#9 - Create Urgency - Overcoming Buyer Reluctance
#12 - Bulletproof the Transaction - Issues and Solutions
Remember..............Real Estate Books Aren't Novels...........They're Operation Manuals!
Kristina! I give you permission to FLIP FORWARD!
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