I've been on the receiving end of some diligent follow-up for the past few weeks, and yesterday I experienced first hand the cross-over from FOLLOW-UP to HARASSMENT. It's a shame, really, because I am a prospective buyer and I respect/appreciate good follow-up. But there's such a thing as too much, too little and "just right."
For several months, I've been thinking of upgrading my Top Producer package to the Market Builder. That's their post card program that works in concert with their Market Snapshot, which I already have on my websites. The primary thing holding me back is that I haven't taken the time to work the math to confirm the cost factor is fair (I'm sure it is, but I don't make $1200 decisions without some due diligence), and I've been a little busy with all the the collateral "damage" that comes with changing to a different real estate company - Not to mention life itself and some income-producing business.
On the flip side, I did spend an afternoon assembling my list of 400 homes to receive the Market Builder quarterly mailing. You see, I'm moving at MY pace - apparently not the same as Tammy's (the diligent salesperson).
When I received that "one too many" inconvenient follow-up phone calls yesterday, Tammy lost me. I still expect to buy the Market Builder program when I get around to it, just not from her. I'm sure she felt she was doing her job, but her follow-up crossed over into harassment the moment she failed to graciously accept that
I was walking into a meeting and she kept talking.
This reminds me to re-examine my own follow-up to make sure it is exactly that - follow-up, and not harrassment. The last thing I want to do is too much or too little. It needs to be "just right" to be effective.
Copyright 2008. All rights reserved. Margaret Woda
Image: Istockphoto.com
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