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When Follow-Up Becomes Harassment

By
Real Estate Agent with Long & Foster Real Estate, Inc.

I've been on the receiving end of some diligent follow-up for the past few weeks, and yesterday I experienced first hand the cross-over from FOLLOW-UP to HARASSMENT.  It's a shame, really, because I am a prospective buyer and I respect/appreciate good follow-up.  But there's such a thing as too much, too little and "just right." 

Follow-up Cartoon - istockphotoFor several months, I've been thinking of upgrading my Top Producer package to the Market Builder.  That's their post card program that works in concert with their Market Snapshot, which I already have on my websites.  The primary thing holding me back is that I haven't taken the time to work the math to confirm the cost factor is fair (I'm sure it is, but I don't make $1200 decisions without some due diligence), and I've been a little busy with all the the collateral "damage" that comes with changing to a different real estate company - Not to mention life itself and some income-producing business. 

On the flip side, I did spend an afternoon assembling my list of 400 homes to receive the Market Builder quarterly mailing.  You see, I'm moving at MY pace - apparently not the same as Tammy's (the diligent salesperson).

When I received that "one too many" inconvenient follow-up phone calls yesterday, Tammy lost me.  I still expect to buy the Market Builder program when I get around to it, just not from her.  I'm sure she felt she was doing her job, but her follow-up crossed over into harassment the moment she failed to graciously accept that
I was walking into a meeting and she kept talking.  

This reminds me to re-examine my own follow-up to make sure it is exactly that - follow-up, and not harrassment.  The last thing I want to do is too much or too little.  It needs to be "just right" to be effective.

Copyright 2008.  All rights reserved.  Margaret Woda
Image:  Istockphoto.com

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This infoMargaret Wodarmation was provided to you by Margaret Woda, an Associate Broker with Long & Foster Real Estate in Crofton Maryland. Contact Margaret today for general real estate information or to learn how she can help you buy or sell a home in Annapolis, Bowie, Crofton, Davidsonville, Gambrills, and Odenton. 

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Comments(88)

Portsmouth NH Real Estate Agent - Rebecca Skane, Realtor®, e-PRO®
Keller Williams Coastal Realty - Portsmouth, NH

Pushy people, for me, get me going.  I have been having pushy people call me about getting my real estate business listed on search engines at the top.  I politely said no thank you and the rudeness of the desperate seller came out and said, "Oh, Okay, so you DON"T want to make more money in real estate, oh I get it."  Jerk.

Nov 14, 2008 04:52 AM
Matt Moxhay
Prudential Fox & Roach - Moorestown, NJ
Moorestown Real Estate

Margaret- That's a good example of how you can look desparate in sales.  Persistance is good, but stepping into annoyance is not.  I wonder if "Tammy" is young and hasn't been shown a proper method for listening to what her prospects are telling her and respecting what they say.  Could be she's just being directed to call, call, call. 

Nov 14, 2008 04:55 AM
Margaret Woda
Long & Foster Real Estate, Inc. - Crofton, MD
Maryland Real Estate & Military Relocation

Okay, I MUST thank you for your comments.   This is clearly a topic that lots of people can identify with, both on the receiving and sending end.   I hope the real estate rookies will take some time to read all these comments - there's a lot of good advice here from many people.

Nov 14, 2008 05:04 AM
Robin Willis
eXp Realty - Tucson, AZ
CDPE, SRES, Associate Broker

I have found that listening to people is the best way to become a consultant rather than a pushy salesperson.  Some people would like to receive a monthly e-Newsletter, while others have too much email already and would prefer that I call them again in 6 months.  Like you, if a salesperson doesn't listen to what I say, I don't buy from them.

Nov 14, 2008 05:24 AM
Kelly Kilpatrick
Rancho Santa Margarita, CA
Broker-Associate

I've found works for me is expressing to my clients that I understand that each client is different in the amount of contact that want or need to have with their agent.  I ask them if they want daily or weekly email updates, I ask them if they would like me to subscribe the to my monthly newsletter and I ask them up front to either call or send me an email if the information and follow up is become a little to overwhelming.  Giving them an out up front increases the chance that you won't unknowingly push them too hard and cause them to walk away.

Nov 14, 2008 06:35 AM
Lenn Harley
Lenn Harley, Homefinders.com, MD & VA Homes and Real Estate - Leesburg, VA
Real Estate Broker - Virginia & Maryland

Shame on Tami.  She switched from PULL advertising to PUSH advertising and PUSHED herself right off your list. 

 

Nov 14, 2008 07:01 AM
Dave Sulvetta
Dave Sulvetta, eXp Connection, Gloucester County Realtor - Gloucester Twp, NJ
Realtor

Hello;

I think its tough all over. People are trying to earn a paycheck. Im not pushy and if someone doesnt fit into something, i would certainly want them to walk away...i never push...i would never want people to say i should have listened to .....

Anyway., i use top marketer and i must say i have NEVER received one lead from the market snapshot and i put it on ALL correspondance! im a little disappointed. I think its great for drip email campaigns. I really expected leads from it.

Dave Sulvetta REALTOR-Associate
Cell 856 889-8163
Century 21 Hearst
Camden County NJ Realtor, Camden County Real Estate, Gloucester County Realtor, Gloucester County Real Estate, Burlington County Real Estate

http://www.davesulvetta.com
http://www.camdencountyrealestatenews.com
email; dave@davesulvetta.com
Know YOUR Market-Market Snapshot www.davesulvetta.com/market_snap.htm

Nov 14, 2008 07:28 AM
Dawn Whalen
Whalen Realty Group,LLC - Indianapolis, IN
Managing Broker

Margaret-  OMG, I sooo agree with you.  After reading your post this morning, I received an obnoxious call which prompted a post from me that refers back to your post. 

 

Nov 14, 2008 09:51 AM
Derrick Hand
Barrett Financial, LLC - Peoria, AZ

Margaret-Unfortunately this happens way too often.  I was just recently in a situation where I was in need of an easy to use a at home mail card service to send cards and "touch" my clients, family, friends and Real Estate partners...you know to follow up. So I asked a family friend, who's a longtime Realtor, if he knew of a product that fit that description.  He referred me to one of the top sales professionals in his field.  He told me, "I'm #8 in the Country I'm the best there is...I've sold this product for blah blah years and this many clients blah blah blah".  He literally talked me out of purchasing the product I really needed for my business.  He lost his commission and I ended up purchasing the product Send Out Cards from a less experienced more likable sales person.  The #1 key rule in sales is that, "...people buy from someone they like."  There's always a way around someone whose pushy!  For more information on this wonderful product... lmk "I promise to harass anyone whose interested." :-) Derrick


derrick@handhomeloans.com
http://www.handhomeloans.com

Nov 14, 2008 03:24 PM
Terri Visser
Desert Sky Real Estate, LLC - Redmond, OR
CRS - 12 Years Selling Central Oregon Real Estate

Amen!  You don't want to be one of those voices that make people cringe.

Nov 14, 2008 03:57 PM
Anonymous
Mike in Tucson (not logged in)

Margaret,

I logged out, and was headed to bed when I saw your post, and just had to comment.  Many sales folk in a down market are being told by their sales managers that they're not agressive enough.  (I used to be a National Sales Manager for an international firm, so I have to plead mea culpa.) 

The best marketing in a down market is relationship marketing.  The focus is on that first word "Relationship."  I've learned to ask "Is this a convenient time, or should I call back later?" when I call a client or prospective client.

Congrats on the feature!

Nov 14, 2008 06:05 PM
#79
Evelyn Panning
Property Connections Realty Inc. - Alturas, CA

I agree.  When I tell someone to send me an email and I'll review it and pointedly tell them not to keep calling me, those people cross the line in courtesy.  I am actually quite easy to do business with.  Answer my questions, respond using the method that I prefer, and I'll gladly spend my money with you when it is time. ~ Evelyn

Nov 15, 2008 12:51 AM
Jason & Amber Gardner
Hasson Company, Realtors - Sherwood, OR
We're Committed to Your Success!

Just a note on TP market builder postcards... We use them and I just added more to our mail list.  It's working great for us.  Thought I'd pass that on.

Amber

Nov 15, 2008 04:15 AM
Vickie McCartney
Maverick Realty - Owensboro, KY
Broker, Real Estate Agent Owensboro KY

Margaret~ It can be difficult sometimes to find that fine line.  BUT, if we listen to the clues and think about what the client is saying, we can actually figure it out!  If someone pressures me, I simply won't buy it from them, even if it is something I want.  I too, would just go find someone else that is less intrusive and more thoughtful

Nov 16, 2008 06:02 AM
Judy Greenberg
Compass - Long Grove, IL
Compass- Long Grove -Buffalo Grove

My husband always uses this phrase, she had you then she lost you...  This lady lost you.  I know, its hard to draw the line,  Sometimes people in my office call me a pain in the... but they laugh since my listings are the ones that are selling.

Nov 16, 2008 10:28 AM
Dave Sulvetta
Dave Sulvetta, eXp Connection, Gloucester County Realtor - Gloucester Twp, NJ
Realtor

Wow- I just got slammed by justlisted .com. they wouldnt let me off the phone... And i am interested in their service, just not right now...(i kind of see what you mean now)

Nov 16, 2008 10:32 AM
Lee & Pamela St. Peter
Berkshire Hathaway HomeServices YSU Realty: (919) 645-2522 - Raleigh, NC
Making Connections to Success in Real Estate

Hi Margaret,  I'm just getting back to AR after a great family reunion/birthday party/thanksgiving...  and found your post.  Great topic.  My 2 cents?  It's impossible to know.  I've had folks on the same follow up plans and get from one cudos and negs from the other...  so I do what feels right for me.  May not be for everyone but I'm comfortable with my "plans/campaigns". 

On other note - keep me posted on how you find the market builder.  We started market snapshot a few months ago and today I sat in on an advanced TP course.  Great stuff.  great stuff indeed!

Your Raleigh Realtors

P.S - Tim Winters - my rep never hounds me!  He's great.

Dec 04, 2008 09:25 AM
Lesley Wagstaff
Re/Max Results Realty in Vancouver, BC - Coquitlam, BC
For Real Estate and Mortgages

Margaret, I agree 100%.  The ones that drive me nuts are the seemingly thousands of SEO companies that can put my site on the first page of Google... I have heard that "sell" so often I can do it in my sleep, and yeah, I can never get them off the phone.  Hopefully, (I know I have) we all learn how do deal with our calling better.

Dec 12, 2008 03:48 AM
Marie LaVoise, CENTURY 21 Platinum Properties
CENTURY 21 Platinum Properties - Clarksville, TN

Margaret, You nailed it. So many times people run when you say your in real estate as any form of sales comes with that kind of stigma due in large from "sales people" like her. There is a big difference between marketing and harassment.

Dec 16, 2008 10:03 AM
Anonymous
Doug Michaud

Hi Margaret, I agree with you, sometimes it's just too much. I use this service to control and minimize phone harassment, just put the number in the bin! :

https://www.viviphone.com

 

Feb 01, 2009 12:57 PM
#88