Amazing What Brainstorming Can Do! Comments & Ideas Needed!

Real Estate Agent

Last year I attended a seminar where we were asked to quickly write down all the uses we could think of for a paper clip. They offered $20 to the person who could think of the most uses. The winner had a list of 12 things he thought of.  Then, they asked us to group together in teams of 4, and together make a list of uses for a paper clip. The winners each received $20. The winners had a list of 44 things!  Of course the idea was to teach us the benefits of brainstorming. This lesson I took to heart and have used it in my business ever since.

Some time ago, a few agents in my office decided to set aside Tuesday mornings for a brainstorming session. I'm amazed at the ideas that made it to paper! I encourage you if you have never tried this to set one up and experience the results for yourself.

Speaking of brainstorming...I feel like that's what Active Rain does for me on a daily basis. To me, it's the encyclopedia of real estate compiled by the best minds in the industry. I am so grateful to be a part of it!

I am also excited to have the next couple of weeks to work on my 2009 plans. This year, I'm not traveling or attending any family events. My family spent Thanksgiving together, and we went our separate ways for Christmas. So, while the rest of you are cooking turkeys, opening presents, and waiting in airport terminals I will be sitting here at my desk planning and arranging my 2009 schedule.

There are several new items I plan to implement to increase my business. Going back to the basics and farming and doing newsletters is one. Creating time blocks for prospecting is another. What I would like to know is:

How was your 2008? Were there specific things that you added in 2008 that you had not done before that increased your business? (If 2008 is not a good year to compare to, then use another year.)

I believe that no matter where you live in the good ole' USA, the Internet is the predominant force in marketing and produces the most results. If you agree with this, then:

What internet site do you feel generated the most response for you in 2008?What do you plan to do different in 2009 in regards to your Internet presence?

What new ideas do you plan to use to not only make it through 2009, but to excel in spite of the 'recession' ?

and finally...

What did you try consistently in 2008 that did NOT produce the desired results, and that you will be deleting from your plan for 2009?

Are you reading this and thinking that you have put off writing your own business plan, and the end of the year is upon us? There's still time! Just remember "People don't plan to fail, they fail to plan! "  Take some time for yourself and let's do it together!


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Marty Remo
RE/MAX Benchmark- Marty Remo-CDPE, E-Pro - Monroe, NY
HV Home Team

Insightful and motivating. Activerain pushes me along everyday. Knowing that we are all in the same boat and still moving forward.

Dec 22, 2008 12:07 AM #1
Richard Shuman
The Only B.S. I Have is from the University of Massachusetts - Lake Mary, FL
Real Estate Broker - Orlando Area - Love Referrals

thanks for sharing the tips and information - Time for me to plan 2009 too!

Dec 22, 2008 12:28 AM #2
Jim Dvorovy
Cutler Real Estate - Canton, OH
REALTOR - Canton Ohio Real Estate

I'd be interested in seeing the list of uses for the paper clips.

Dec 22, 2008 12:48 AM #3
Kimberly Luna
Panama City Beach, FL

REMO & Richard..thanks for the support.

Jim...thanks for the comment, but I wasn't on the winning team  on that one to share it with you.  I do remember it being very impressive, however.

Dec 22, 2008 01:16 AM #4
Kimberly Luna
Panama City Beach, FL

I guess a comment is better than nothing, I think what I was really hoping for is some ideas and feedback. Isn't there anyone who cares to share?

Dec 22, 2008 01:16 AM #5
real estate real estate
Providence, RI

Kimberly, your brainstorm in the title catches my attention. I think brainstorm is the best word in this whole world.  Your story of the clip will be repeated by me in many occasions. Thank you.

Dec 22, 2008 02:01 AM #6
Tami Vroma
West Michigan Real Estate Specialist-Five Star Real Estate - Grand Haven, MI
Realtor, Grand Rapids MI Real Estate

I love brainstorming groups!!  It amazes me how someone can throw out an idea that is off the wall and from that thought comes something doable!!

Dec 22, 2008 03:23 AM #7
Denise Gray
Realty World Alliance - Wichita, KS
Realtor SRES, Wichita Kansas Homes

I decided to reach out to the younger demographic, raising a new buyer. If they are not ready now then I want to be the first one in their mind when they are. In restaurants I always take time to ask a waitress or waiter how they are doing and interacting with them as more then just the person who schlepped my food over to me. You can always get a business card in their hand.

Same goes for young people in retail, construction sites, or the people you know through your kids, nephews, and nieces. Some are still in High School but I've sold a house to a young man the week after he graduated. He was a computer guru and had managed to save a lot of money up for his down payment.

Never under estimate someones ability to buy. Most of them love to have someone pay attention to them and to acknowledge that they may be capable of home ownership one day.

Dec 22, 2008 05:20 AM #8
Mary Strang
Viroqua, WI

Now the really important part with agents is to have a system to implement the ideas... or an assistant who can be assigned the job of getting it done.

Dec 22, 2008 09:12 AM #9
Kimberly Luna
Panama City Beach, FL

Wow..thanks to all of you. rock!

Dec 23, 2008 11:57 AM #10
Paul Hockaday
Exit Homeplace Realty (Wilmington, NC) - Wilmington, NC

Kimberly, Thank you for being a member of "100 Days to Change."  I have a lot of ideas for 2009.   I look forward to talking to you about them after the Holidays.  For now, Happy Holidays.


Dec 24, 2008 09:02 PM #11
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Kimberly Luna

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