Using Rental Information to Gain Clients Down the Road

By
Real Estate Broker/Owner with Hunziker & Associates, REALTORS

Over the last year, we have had more people requesting information about homes to rent than usual. Many want to buy, but are waiting for their home to sell in a difficult market elsewhere in the country. We have also had more sellers willing to rent their house while it is on the market or over the winter.

Instead of directing people to the local newspaper, we began posting rental opportunities on our daily in-house newsletter so we have specific information on homes for rent to offer those who need to rent in the near term. Having someone take their current needs seriously and provide assistance above and beyond the call of duty gives us a chance to build a relationship and become the person they contact when they are able to buy.

Comments (21)

Tabitha Zesch
Hunziker & Associates, REALTORS - Ames, IA
Relocation Director

Thanks, Mike! Yes, several times. We have a sale pending right now where the people who inquired about renting ended up making a successful rent to own offer on one of our listings. The house is on a busy street so it wasn't selling quickly and the sellers needed some monthly income to cover their house payment after they moved out of state. It is scheduled to close this summer and we will get both sides of the commission!

Feb 02, 2009 05:51 AM
Kevin Cavanaugh
Keller Williams Hudson Valley Realty - Tappan, NY
Lic. Associate Broker, ABR, GREEN

Tabitha, thank you.  That is sound business in my opinion.  Somewhere down the road thoses renters do eventually become buyers.  Thanks again.  kevincavanaughonline.com

Feb 02, 2009 05:53 AM
June Piper-Brandon
Coldwell Banker Residential Brokerage - Ellicott City, MD
Piecing Dreams One Home at a Time

Rentals are a great way to grow your business and add people to your sphere of influence.  The statistics don't lie, 75% of renters eventually buy a home.  and, those 75% will need a realtor!!

Feb 02, 2009 05:55 AM
Tabitha Zesch
Hunziker & Associates, REALTORS - Ames, IA
Relocation Director

Kevin- You are right. Patience WILL pay off eventually!

Feb 02, 2009 05:56 AM
Tabitha Zesch
Hunziker & Associates, REALTORS - Ames, IA
Relocation Director

June- Great statistic! Thanks for sharing!

Feb 02, 2009 05:57 AM
Pat Champion
John Roberts Realty - Eustis, FL
Call the "CHAMPION" for all your real estate needs

You are right we can turn renters into buyers-thanks for sharing.

Feb 02, 2009 06:02 AM
Tabitha Zesch
Hunziker & Associates, REALTORS - Ames, IA
Relocation Director

Best wishes to you, Pat!

Feb 02, 2009 06:03 AM
Ilyce Glink
Think Glink Media - Chicago, IL
Best-selling author, award-winning TV/radio host.

Tabitha- Great idea. Discounting renters isn't always the best idea for business.

Feb 02, 2009 06:37 AM
Home Loan Search.Online
Home Loan Search Online - Newnan, GA

Great idea for the real estate side. I do something similar for the mortgage side.

Feb 02, 2009 07:42 AM
Keith Elliott Jr
KEIRE Realty Group - Manassas, VA
Principal Broker/Owner

Hello Tabitha,

Welcome to Active Rain and congrats on your first post! The opportunities to learn and network are incredible here. Best of luck to you!

-Keith

Feb 02, 2009 12:42 PM
Sasha Miletic - Windsor Real Estate
RE/MAX Preferred Realty Ltd. - Windsor, ON

 

Hi Tabitha, Welcome to AR, Be a Blogholic and start writing your own blog soon on AR. All the best for your RE business. This is the right place for customers, friends, realtionships etc.

Best - Sash

 

Feb 02, 2009 11:25 PM
Yvette Gardner
Keller Williams Realty, Spartanburg, SC - Spartanburg, SC

Welcome to the Active Rain community. This is a great site with lots of information.  Have fun with it and hope to see more of your blogs soon!  We have a team of three outstanding full time agents to assist your buyers and sellers in Spartanburg/Greenville, SC.  Let us know if we can ever help. Again, welcome to AR!!

Feb 03, 2009 12:56 AM
Greg Steffens
Mountain Country Realty - Lake Arrowhead, CA

Tabitha - Wecome to ActiveRain and congrats on your first post.  Be sure to spend some time looking around at what and how others are blogging here - it is a great education and lots of fun.  Looks like you're off to a great start...keep it up!

Feb 03, 2009 04:50 AM
Sandy Childs
Keller Williams Realty - Spartanburg, SC
Realtor - Spartanburg, SC

Congratulations on joining Active Rain. This is a great professional networking and referral site. Our Team is working here in the Spartanburg / Greenville areas of South Carolina. We would be thrilled for any referrals you might send our way - or any referrals that we could send to you. Hope you enjoy this site as much as I do.

Feb 03, 2009 08:37 AM
Vicente A. Martinez
Prudential Douglas Elliman Licensed Real Estate Salesperson - Woodhaven, NY
Realtor, Brooklyn - Long Island - Queens Homes

Hi and welcome to active|rain.

There are thousands of tips, tools, and tricks of the trade here. Be sure to check them out. Best of luck and see you around.

Friend me on Facebook 

Follow me on Twitter

Feb 03, 2009 09:40 AM
Jean Terry
Keller Williams Realty Spartanburg, S.C. - Spartanburg, SC

Hi and welcome to Active Rain, a great site to network, share, learn, and have fun. Good luck. And if you ever need an agent in the upstate of South Carolina, please me.

Feb 03, 2009 11:44 AM
Morris Childs
PEP source - Spartanburg, SC

Welcome to Active Rain. It just gets easier after your first blog. Just write about what interests you. Give us a call or an email if we can be of service to you! We can fix most anything, our rates are reasonable and we show up when promised.

Feb 03, 2009 02:09 PM
Everard Korthals
---Preferred Lifestyle Advisors--- - Lancaster, PA
Mountain Realty

Welcome!  If ever you were to have any questions then feel free to contact us and we'll try to help. Please take a look at our blog. for links to valuable information in our blog that you can use to navigate this extensive network.  

We hope you have a great day, All The Best- 

Sincerely, ( Active Castellum ( Castellum Realty llc - Lancaster PA Real Estate )

Feb 03, 2009 04:00 PM
Tabitha Zesch
Hunziker & Associates, REALTORS - Ames, IA
Relocation Director

Thank you all for the warm welcome!

Feb 09, 2009 06:33 AM
Don Rogers
Keller Williams Realty Chesterfield - O'Fallon, MO
Realtor, Broker, CDPE, GRI, OnullFallon MO & St Charles County MO homes

Welcome Tabitha to Active Rain and congratulations on your first post.  I look forward to reading more from you in the future.

Aug 03, 2009 10:01 AM