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All in the Name

By
Services for Real Estate Pros with R & D Art

When I initially started blogging over one and a half years ago, I never knew where it would lead me. Since that day, I have shared over 1500 articles across the world wide web on 10 different blog sites. It has brought me more business than I ever thought that I would have gotten from blogging. The great news is, it never seems to end. I know that I can work from sun up to sun down and know that I still have more that I can do.

With that said, today is a special day for us at R & D Management. It all revolves around a website that we launched at the end of October in 2008. The website is Positive Real Estate Professionals. The creation of PREP (as we affectionately call it) was to counter ALL the negative press that is being funneled by the media. It is not that are not willing to accept that the market is in turmoil as much as it is that we want people to realize that sitting on the sidelines is not the answer either. However, that is a bird of a different color and not the reason for this post today.

Today, I am here to talk about the power of SEO, or better known as search engine optimization. There is an old saying that it is all in the name. Well, I am here to tell you that it is still true today. This morning, I decided to do a Google search on Positive Real Estate Professionals to see just how much our efforts paid off. Frankly, I was not surprise when I search the name of the website to find it firmly entrenched in the first spot on the first page of the google search. Actually, it was what I found after that search that had me excited.

I decided to search 2 more variations of the title and see how they both turned out. So, the first that I checked out was Real Estate Professionals. This also populated our website into the first spot on the first page of the Google search. The next search was Positive Real Estate and I got the same result. While writing this post, I decided to check out what Positive Real Estate Pros turned up. Just like the 3 searches before it, we were in first place on the first page.

In a nutshell, the name has done exactly what we knew that it would and to top it off, we did it in less than 4 months.

Fred Chamberlin
Guild Mortgage Co - Oak Harbor WA - Oak Harbor, WA
Oak Harbor/Whidbeynulls, #1 Experienced FHA Mortgage Consultant

That is way cool Danny. Great Job!

Feb 04, 2009 05:01 AM
Danny Thornton
R & D Art - Knoxville, TN
WordPress Guru

Fred, thanks my friend. I have seen what your blog title has done for you, so I know that you fully are aware of what the name does.

Feb 04, 2009 05:06 AM
Leslie Prest
Leslie Prest, Prest Realty, Sales and Rentals in Payson, AZ - Payson, AZ
Owner, Assoc. Broker, Prest Realty, Payson,

I don't quite understand. Do you think that customers would be searching on Google for that term?

Feb 04, 2009 05:41 AM
Danny Thornton
R & D Art - Knoxville, TN
WordPress Guru

For Real Estate Professionals? or Real Estate Pros? Yes. And not only do I think it, it shows up in my External search engine search phrases.

Feb 04, 2009 05:45 AM
Mike Frazier
Carousel Realty of Dyer County - Dyersburg, TN
Northwest Tennessee Realtor

Danny,

I have used the number one search term for my area in two different domain names with great results.

Feb 04, 2009 07:06 AM
Danny Thornton
R & D Art - Knoxville, TN
WordPress Guru

Mike, that is exactly what I am talking about.

Feb 04, 2009 07:14 AM
James Downing - Metro DC Houses Team REALTORS®, CRS, GRI, ABR,MRP, MilRes
Real Living | At Home - Washington, DC
When Looking to Buy or Sell - Make the Right Move

Fantastic.  Sounds like it is really working for you.

Feb 04, 2009 07:55 AM
Peggy Hornick
East Coast Mortgage Lenders, Inc. - Palm City, FL

That just answered my own question to you of "Am I spending too much time marketing on the internet?" 

Way to go, Danny.  Looks like all your hours are paying off.

Peggy Hornick

 

Feb 04, 2009 09:08 AM
Danny Thornton
R & D Art - Knoxville, TN
WordPress Guru

James, that is for sure.

Peggy, that is for sure.

Feb 04, 2009 09:13 AM
Troy Erickson AZ Realtor (602) 295-6807
HomeSmart - Chandler, AZ
Your Chandler, Ahwatukee, and East Valley Realtor

Danny, how about coming up with a name for me?  I am working to build my web presence, and am looking for some great domain names to do what yours has done for you.

Feb 05, 2009 08:44 AM
Danny Thornton
R & D Art - Knoxville, TN
WordPress Guru

Troy, what my site has done for me has been due to the efforts that we put forth in it. The name drives some people to us but the content drives the rest.

Feb 05, 2009 08:49 AM