Be an Outkast. Build a Website Meant to Last and Outlast The Competition

Services for Real Estate Pros with Real Skillz-Clear Marketing for Your Real Estate Vision

I've been on a website kick lately.  In the evolving process of having my website built, and my eight years of exploration into real estate websites I find that my blog serves as a great platform for me to lay down the tracks for a real estate evolution.

I am talking about a website revolution.  Come and join me.

What is the gab that keeps most real estate websites in a state of past grace?  Statistics that tell you,

"Eighty-seven percent of all home buyers and 94 percent of buyers aged 25 to 44 years used the Internet to search for homes."- NAR Profile of Homebuyers and Sellers 2008

Home buyers are online in droves and they are looking for real estate listings, home value Staples are just plain ordinaryinformation, community information.  Who am I to disagree?  I don't.  What I do say is why be ordinary when you can be extraordinary.  Home buyers (and sellers) expect to see the staples on your website.  Real estate listings, home values, and community information are staples and they should be prominently placed, beautifully displayed, and updated often.

Can you name any business that was hugely successful by remaining ordinary?  I can't.  Even Krispy Kreme was hugely successful by selling ordinary donuts in an extraordinary way.  When they stopped selling warm Krispy Kremes at stores and started stocking the shelves of grocery stores with cold, ordinary donuts they eroded their branding and became a muted label.  Dunkin Donuts, on the other hand, has re-emerged in regular street conversations.

Are you with me now?  Be an outkast.  Build a website meant to last and outlast the competition. I'm reaching inside the archives of my blog to give you a step by step and show you how.


STEP 1- Research

Do the ResearchYou are never going to get the results that you desire unless you realize what a website can do for you.  What do you want to offer to your customers? Dream and think big.  If you were buying or selling a house what kind of information would you like in one place without searching a million places on the internet?  Write those down. 

Get educated on what website offerings exist to satisfy your needs.  Write those down.  Your list should be full now.  Take that list and start shopping for website vendors.  Interview at least three.  Remember this is your prime storefront real estate.

Push the Easy Button to Prevent Buyers Remorse


STEP 2- Plan

Real estate buyers are coming online primarily to research real estate listings.  Except for the national Who doesn't like a good treat?websites outside of the industry real estate buyers do not know that they can expect anything else from a real estate agent or brokerage's website.  The expectation for the home buyers just isn't there based on their general experiences.

You will get leads from having listing information on your site.  I am moving this conversation beyond the age old debate of the lead form.  Go one step further and give home buyers a pleasant surprise by giving them more than they had anticipated. 


The give and take away of real estate websites....How much freedom should there be?


STEP 3- Touch Up

Touch up your website

Existing websites need maintenanceand touch ups.  Here are two posts with 7 ideas you can use for new or existing websites.  I hope they trigger your real skillz.  You've got some great information to share with home buyers and sellers who need guidance now more than ever.  Don't hold back anymore.

1-2-3 Easy Updates for Website Relevancy Today

Pre-Spring Cleaning:  How to Stage Your Internet Storefront and Create an Engaging Presence

Here's one more idea to round out the list to an even number eight (the number or prosperity, yes I have a lot of modern day hippie in me).  Continue to keep yourself abreast of trends in other industries that you can translate to your real estate website offerings.  You will find plenty of inspiration in other industries, read ReadWriteWeb,  WebsiteMagazine, and Revenue .


Three steps, a little reading, and an action plan.  Be an Outkast and build a website meant to last and outlast the competition.

Start a revolution and build a generation of new websites that REALLY connect with home buyers and sellers.

You have GOT THIS.  You know you'll be just fine.

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Show All Comments
Li Read
Sea to Sky Premier Properties (Salt Spring) - Salt Spring Island, BC
Caring expertise...knowledge for you!

Wow!     Powerful post, with a lot of superb information.    Thank you for sharing.    I am going to check out your suggestions.  

Feb 05, 2009 02:41 AM #1
Audrey Hoffman
VoteAudrey blog - Columbia, SC

Great analogies!  Never want to sit on our laurels.

Feb 05, 2009 02:48 AM #2
Elizabeth Cooper-Golden
Huntsville Alabama Real Estate, (@ Homes Realty Group) - Huntsville, AL
Huntsville AL MLS
Rebecca...GREAT info :) I relocated from Nashville, where I had a great business built, to Huntsville. I knew no one. Luckily, my husband built my web site and that's all she wrote! I'm so busy it's hard to keep up with it all. Between Active Rain and my web site, business has been incredible. Why I never understood the importance of a great web site before is beyond me. I've bookmarked your post to read all of your great tips to my hubby tonight. Thanks for sharing this VALUABLE info :) BTW: I'm following Krispy Kreme on Twitter, ROTFL (really, I am)
Feb 05, 2009 03:29 AM #3
Ellie McIntire
Ellicott City Clarksville Howard County Maryland Real Estate - Ellicott City, MD
Luxury service in Central Maryland

Thanks for a very informative post. There is a lot of information to digest. I have also bookmarked.

Feb 05, 2009 05:11 AM #4
AMBER NOBLE GARLAND - Top Real Estate Expert, Property Tax Appeal Specialist & Author
Strategic Marketing Expert & Relocation Specialist Serving New Jersey and nationwide! - Marlboro, NJ
- The Agent You Can Trust To Deliver REAL Results!

You are soooo on fire this week Miss Levinson! Great advice and tips. Not to mention pulling out Outkast & MJB to give the post extra flava! Loves it. :)

Feb 05, 2009 01:00 PM #5
Rebecca Levinson, Real Estate Marketing and Online Advertising Consultant
Real Skillz-Clear Marketing for Your Real Estate Vision - Lake Geneva, WI

Li- Awesome.  I am glad you will check out some of the links and make sure to check out the outside industry resources.

Audrey- Always need to grow.  You said it.

Elizabeth- Thank you please do share with your husband.  I am glad your website has been keeping your business busy- isn't that awesome that you were able to gain an advantage even after relocating?  LOL on the Krispy Kreme.

Ellie- Some reading for sure:-)

Feb 05, 2009 01:05 PM #6
Rebecca Levinson, Real Estate Marketing and Online Advertising Consultant
Real Skillz-Clear Marketing for Your Real Estate Vision - Lake Geneva, WI

Amber- I'll be by your blog to visit this week.  So many places I always want to go:-)  Thank you lovely lady.

Feb 05, 2009 01:06 PM #7
Eileen Begley
Coldwell Banker, DelMonte - Carmel, CA
Monterey Real Estate

Nice info and pep talk on the importance of websites and building them to last and outlast the competition.

Feb 18, 2009 02:50 PM #8
SimplrManage LLC
SimplrManage - New York, NY

Wow very detailed info. Thx Rebecca

Dec 13, 2009 02:59 AM #9
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Rebecca Levinson, Real Estate Marketing and Online Advertising Consultant

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