Part II
How I generated some decent referrals in today's market without trying!
Today, while ordering lunch for delivery to my office, I had the great fortune of getting one of my usual delivery guys who had another lead for me. In conversation he had mentioned to me that he delivers a lot to Realtor homes and, at first I thought I was getting hammered for a larger tip.
This guy tells me that I am the first to ever ask for referrals out of any of them. When speaking about the subject further I asked him if they asked would he give them the referrals and he said he doubts it because none of them tip worth a damn!
I couldn't help to think that for just a mear $5.00-$10.00 tip we as Realtors would pass up on this great opportunity to have someone in the field everyday hunting down referrals for us.
Look at it this way, we all can't be in all place's at all times. These people are everyday. If we mailed to 100 people at regular rates .42 x 100 = $42.00 we might get one solid lead, might! Then we have to secure that lead and listing or sale. We have to eat everyday anyway, if we all took that hour to hour and a half off each day to pick up the food and eat it how much is that time worth? It has to be more than $10.00 or your in the wrong business! So, if you order out 3 times a week times your tip of 5-10 dollars or 15-30 dollars and all who deliver know you are a generous Realtor who tips well, than you are still stimulating the economy for less money than it would cost you to do a mailing that is most likely going to end up in the circular file anyway. Does any of this make sense to you?
For less time effort and money you can be getting the same amount of listing or selling leads or more, and you don't have to spend all the time doing it and one of the best parts about it is that you are not using your gas to do it.
The Pizza guy tells me that most people couldn't drive their car to the pizzeria and back for the cost of what they tip the delivery guy now that is sad.
Oh! the lead that this guy gave me not only does a Realtor live in the same neighborhood, but this guy also delivers to that Realtors home.
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