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Real Estate Sales and Marketing

Do the old-school real estate marketing methods still work? Is a postcard campaign worth the money? How about cold calling or buying real estate leads?


Those are good questions and fortunately you've come to the right place for answers. ActiveRain's 300,00+ real estate industry professional chat about these topics and many more on a daily basis right here on the following pages.


If you're looking for more information on how to use social media and blogging to promote your business, you'll find it here. Lead generation and lead conversion ideas – you'll find those here too.


Everything a real estate professionals needs to know about marketing his or her business can be found in this section of every agent's favorite social networking site, ActiveRain.

Recent blogs on Real Estate Sales and Marketing
By Lawrence "Larry" & Sheila Agranoff. Cell: 631-805-4400, Long Island Condo and Home Specialists
(The Top Team @ Charles Rutenberg Realty 255 Executive Dr, Plainview NY 11803)
The Phone That Wouldn’t StopWe listed a rare condo model that hardly ever came on the market. Within hours, our phone rang nonstop. Some calls came from serious buyers, some from curious neighbors, and some from agents hoping to bring clients. The buzz turned into back-to-back showings, each one faster than the last.By week’s end, the condo was under contract at a strong price. The seller smiled: “I knew you’d make the phones ring.” We just nodded, knowing it’s part market knowledge, part timing, and part magic of being ready. In real estate, preparation meets opportunity, and that’s when everything comes together!When you’re ready to start your own Long Island story, give us a call!Lawrence and Sheila Agranoff, REALTORS®Cell: 631-805-4400
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By Liz and Bill Spear, Transaction Alliance Cincinnati & Dayton suburbs
(Transaction Alliance 513.520.5305 www.WarrenCountyOhioRealEstate.com)
I'll continue to beat the drum:IF YOU PROVIDE UNIQUE, PERTINENT REAL ESTATE CONTENT, YOUR CHANCES OF BEING FOUND BY POTENTIAL CLIENTS INCREASES SIGNIFICANTLY.By nature I'm an introvert.  I suspect the vast majority of engineers probably are too.I'm not one to wear name tags and hand out dozens of business cards.  Maybe that keeps me from being some influencer, mega-agent, but I'm okay with that.I'd much rather work more closely with smaller numbers of clients, clients that find me because of my digital presences or recommendations from past clients.My last two closings are very different:1.  Representing buyers for a new construction patio home build2.  Helping an out of state seller with a relative's condoBut they both had something in common:  they found me online.The buyers with gene...
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By Chris Dunham, The Real Estate Guy™
(Brokers Hub Realty)
Out-of-state buyers are discovering something locals have known for years — Chandler, Arizona just hits different. Whether they’re escaping the high prices of California, the humidity of Texas, or the taxes in Illinois, they all seem to find what they’re looking for right here in the Southeast Valley. But why Chandler specifically? Let’s break it down.First, Chandler's job market is booming — especially in tech, finance, and advanced manufacturing. With major employers like Intel, Northrop Grumman, and Wells Fargo maintaining a strong presence, Chandler consistently attracts skilled professionals looking to relocate. I frequently work with buyers who have accepted offers in the Price Corridor or nearby and need to move quickly. To help them land the right home, I curate options in advan...
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By Peter Mohylsky, www.athome30a, Call me at 850-517-7098
(Property Management Inc.-Destin)
Welcome to The Life of a Homeowner 🎩✨— consider me your tour manager for the housing market, guiding you from opening act to final bow.Whether you’re ready for center-stage listings or backstage market insight, I’ve got the script mapped out.Let me help you find a home where your best days play out. Want to start your encore?Let’s chat!#thehelpfulagent #home #houseexpert #house #listreports #househunting #thelifeofahomeowner #realestate #a100625 #realestateagent #realtor #happyhomeowners #dreamhome
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By John Moran, For Your Place At The Beach
(Keller Williams Realty's At The Beach Team)
Listing Details: 1030 Scenic Gulf Drive Unit 7C Miramar Beach, FL 32550MLS #: 969585Price: $399,000Beds: 1Baths: 2Sq feet: 669Call Jackson Stanford (850) 865-8928 to see if this property is still available.A MUST-SEE! Townhomes at Sea Cabins with Deeded Beach Access! New AC and Roof! Owning a piece of Paradise in Sea Cabins Townhomes is a rare opportunity. There is a 100-foot private gated beach right across the street. For those wishing to make the most of their family vacation time or rental investment, the open floor plan featuring one loft bedroom, one bunk room, and two full bathrooms is ideal. Grocery stores, dining options, and all of Silver Sands Premium Outlet Mall's outlet shopping are all within a few miles. Spend the day at the beach or unwind by the community pool, which is...
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By John Moran, For Your Place At The Beach
(Keller Williams Realty's At The Beach Team)
5805 Hilary Street Crestview, FL 325394 Bedrooms,  2 BathroomsSq ft: 1,973For more details surrounding the sale of this property please contact the following:Carolyn Orsua, Realtor Keller Williams Realty Emerald Coast36008 Emerald Coast Parkway, Suite 201Destin, FL 32541Destin - Okaloosa Island-Miramar Beach-30AE-Mail: CarolynOrsua@atthebeachteam.comWebsite: www.AtTheBeachTeam.comCarolyn OrsuaOffice: 850-654-3325Mobile: 406-750-2270
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By Joe Jackson, Clintonville and Central Ohio Real Estate Expert
(Keller Williams Capital Partners Realty)
     There’s nothing short about a short sale…Back in 2006–2011, I was knee-deep in them, and wow—brutal doesn’t begin to describe it. Lenders wouldn’t take emails, so we faxed 50-page contracts at 6 a.m. before the lines got jammed. Loss mitigators quit every other week, deals dragged on forever, and somehow I still got about 70% approved (without losing all my hair, lol).Fast-forward to 2025: I just wrapped up my first short sale in 12+ years. Shockingly smooth—approval in 15 days! The inspection revealed $20K in repairs, but we negotiated $13K off the price to cover a bad sewer line.Funny twist: the buyer was charged $670 for deed prep and title search (normally a seller cost in Columbus). We caught it, and closed.End result? My clients scored a great Clintonville two-unit at under m...
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By Lew Corcoran, Expert guidance. Exceptional results.
(Better Living Real Estate, LLC)
Simple Strategies to Strengthen Relationships During Holidays and Seasons Summary This article reveals how real estate agents can leverage seasonal greetings to nurture client relationships. Focus on personalization, timely outreach, automation, and sincerity to turn brief interactions into lasting bonds. Implement these tactics to deepen trust, enhance loyalty, and stand out in a competitive market. Introduction: Why Seasonal Greetings Matter for REALTORS Ever wondered how top agents stay memorable without seeming intrusive? The secret often lies in thoughtful, heartfelt gestures—like sending seasonal greetings. These messages go beyond just marking a date; they’re opportunities to reconnect, express appreciation, and remind clients you genuinely care. When used effectively, seasonal g...
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By Lew Corcoran, Expert guidance. Exceptional results.
(Better Living Real Estate, LLC)
How Understanding Feelings Builds Trust and Boosts Your Business   Introduction: Why Emotional Intelligence Is Key for Real Estate Agents   Ever wonder why some agents seem to effortlessly connect with clients and close deals smoothly? It’s not luck. It’s emotional intelligence. This vital skill helps you understand your own emotions and recognize your clients’ feelings, making your interactions more genuine and effective. Developing emotional intelligence can turn your client relationships into lasting partnerships, leading to repeat business and referrals. If you want to stand out in a competitive market, foster client loyalty, and earn trust, mastering emotional intelligence is your secret weapon. Think of it as the key to transforming one-time clients into lifelong advocates and col...
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By Lew Corcoran, Expert guidance. Exceptional results.
(Better Living Real Estate, LLC)
Strengthen Connections and Build Trust with Thoughtful Gestures Introduction Imagine this: you're engaging with clients and prospects, and instead of relying solely on emails and calls, you send a handwritten note or a personalized card. That simple gesture? It’s more than just a card — it’s a powerful way to build genuine relationships, show your appreciation, and stand out in a competitive market. Why Personal Touches Matter in Real Estate In an age dominated by digital communication, a handwritten note or personal card can make a lasting impression. Sending a card isn’t just about saying “thank you” or “congratulations.” It’s about creating a tangible connection that clients can hold onto, making them feel valued and appreciated. These personal touches help bridge the gap between tra...
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By Lew Corcoran, Expert guidance. Exceptional results.
(Better Living Real Estate, LLC)
How Small Gestures Can Build Lasting Client Relationships and Boost Your Success   Content Summary Adding personal touches like handwritten notes, celebrating milestones, and showing genuine care can transform your real estate business. These gestures foster trust, loyalty, and long-term success.   Introduction: Why Personal Touches Matter More Than Ever in Real Estate   In today’s fast-paced digital world, standing out as a real estate agent isn’t just about listings and open houses. It’s about connection. Buyers and sellers crave more than just a transaction—they want to feel seen, appreciated, and understood. That’s why adding personal touches to your real estate approach can make all the difference. It’s not about gimmicks. It’s about genuine appreciation that builds trust and loyal...
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By Debra Leisek
( Bay Realty,Inc Homer Alaska)
October Shines With Positive Energy!BayRealtyAlaska.com #AlaskaRealEstate #BayRealtyAlaska #HomerAlaskaRealEstateBay Realty Serving Alaska Since 1974!When You Need Results Bay Realty WorksBay Realty Offers You the Knowledge You Need to Sell, Rent or Buy Property on the Kenai Peninsula.  Information is Power and we give You the Power to make the Right Decision for YOU! Our area offers Beautiful Homes, Recreational Cabins, View properties, Private Remote Property, Beach And Waterfront Properties, Islands, Waterfalls, Bluff Homes and Bluff Land, River Property, Small Acreage, Large Acreage, Commercial Land and Business Opportunity. We Also Have a Bona Fide Property Management With a Longstanding Reputation For Good Service To Both Landowners and TenantsSince 1974, Bay Realty has been servi...
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By Inna Ivchenko, Realtor® • GRI • HAFA • PSC • Short Sale • Probate
(Barcode Properties)
A Realtor’s Take on Looks, Listings, and a Little Bit of LogicLet’s be honest — we’ve all heard the phrase “sex sells.” It’s the marketing world’s oldest cliché, right up there with “location, location, location.” But how much does it really apply to real estate? Can a “sexier” realtor really sell more homes?Some people think so. After all, we live in the age of filters, branding, and endless scrolls of perfectly staged open-house selfies. The theory goes: the more polished, glamorous, or eye-catching you look, the more buyers and sellers you’ll attract. There’s even research that backs up part of the logic — a study published by the Association for Psychological Science found that listings described as “sexy” or “seductive” tend to attract more attention (yes, even for houses!).But bef...
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By Doug, Marjorie & Kevin McKay, Calgary & Chestermere - 403-207-1776
(RE/MAX REAL ESTATE MOUNTAIN VIEW)
Excellent Development Potential OverviewMapsPhotosFeaturesDescription Webpage $3,100,000 Lots and Land Main Features 72 UnitsLot: 1.87 acre(s)MLS #: A2261473 Location 240187 Rainbow RDChestermere, AB T1X 0M8Canada Our recent listings  Subscribe to our listing feed Nearby properties for sale
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By R. Michael Brown, Communication that increases sales!
(R. Michael Brown LLC Digital Marketing & Public Relations)
Forget the glossy ads. The big winners in brand storytelling right now are the ones showing their scars.Imperfection sells. “Brands and organizations have come to recognize that authenticity is the key to resonating with increasingly discerning and skeptical audiences,” notes a 2025 PR forecast from Fletcher Communications.That shift is reshaping the way organizations talk to their audience. The polished pitch is out. Human, transparent stories are in. Even a stumble, if told honestly, can boost credibility.SEE MORE INCLUDING EXAMPLES [R. Michael Brown, Brand Storyteller]Contact R. Michael Brown so he can help you create your stories! Mike@RMichaelBrown.com
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By Peter Mohylsky, www.athome30a, Call me at 850-517-7098
(Property Management Inc.-Destin)
Yes, the size of your down payment matters - but not in the way you might think.Depending on your personal situation, you may want to have more cash on hand to invest, make repairs, or for an emergency fund.On the other hand, your priority might be lower monthly payments (and avoiding PMI could help you get there).Whatever your situation, just remember that there are a lot of loan programs out there, and it's your loan officer's job to help you find the right one for you!#realestate #realestateagent #buying #selling #listreports #realestateexpert #financehub #homeowner
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By Candice A. Donofrio, 928-201-4BHC (4242) call/text
(Next Wave RE Investments LLC Bullhead City AZ Commercial RE Broker)
I saw a REALLY GREAT post on my FB Business Page by success/investment/life/wisdom/leadership podcaster Scott D Clary:The difference between an influencer and an influential person: An influencer has followers. An influential person has trust. One posts daily. The other shows up daily. One optimizes engagement. The other solves problems. When life gets real—buying a house, starting a business, making a tough call—nobody's calling the viral account. They're calling the person who's been competent and consistent when it counted. Build that instead.The 'IG model RE agent' vibe has become pretty saturated . . .TONS of followers . . . but like Scott said, who's gonna have a problem they need to solve, livelihood and life savings at stake, and first thing that comes to mind:"Oh let's call tha...
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By Katina Hargrove 352-551-0308, Broker/Owner, SFR®, e-PRO®, GRI, AHWD, REALTOR®
(Stake Your Land Realty, Inc.)
1-HOUR OPEN HOUSETo make a 1-hour open house truly effective, start by promoting it early and consistently across social media, email, and listing platforms. Emphasize the limited time to create urgency. Choose a time that aligns with when buyers are most available, like late morning or early afternoon on weekends, and avoid scheduling during major events or holidays. EXAMPLE: Saturday 11:00am- 12:00p or 11:30am-12:30pmBefore the open house, ensure the home is spotless, decluttered, and staged to impress. Use natural light, open curtains, and add inviting touches like fresh flowers, a subtle scent or soft café music in the background.During the open house, greet visitors warmly and offer a quick overview of the property. Have printed flyers or brochures ready, and use clear signage outs...
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By Lawrence "Larry" & Sheila Agranoff. Cell: 631-805-4400, Long Island Condo and Home Specialists
(The Top Team @ Charles Rutenberg Realty 255 Executive Dr, Plainview NY 11803)
Last week on a showing, the sellers 6-year son followed us around and proudly gave us his tour, pointing out where his family ate dinner, where the dog napped, the hallway where he raced toy cars, and his secret fort behind his bed.His joy and excitement reminded us that every home holds not just rooms and walls, but memories and stories that make it truly special. Every home has a story. Stay tuned for our next one. Lawrence and Sheila Agranoff, REALTORS® Cell: 631-805-4400
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By Lawrence "Larry" & Sheila Agranoff. Cell: 631-805-4400, Long Island Condo and Home Specialists
(The Top Team @ Charles Rutenberg Realty 255 Executive Dr, Plainview NY 11803)
The Admiralty in Bay Shore Long Island is an established community on the South Shore in Suffolk County New York.Opened in 1977, you can reach The Admiralty near Montauk Highway approximately 1 mile East of Robert Moses causeway. The Admiralty at Bay Shore is a gated homeowner’s association community that was built on 230 acres. For the enjoyment of the community, The Admiralty has a clubhouse, pool, lighted tennis courts, marina, bocce, card games, and social events throughout the year. There are ranch style and 2-story floor plans here, with a 1 or 2 car garage, situated within the Bay Shore School District #1.  The street names in this community are Captains Way, Admirals Drive, Anchor, Helm, Marina and Harbour Lane. Docking fees here depend on the size of the boat. If you are going ...
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